Responsibilities

• Providing day-to-day account oversight and quality control across a portfolio of paid social accounts, ensuring strategy, execution, and reporting meet Wpromote’s standards
• Coaching and guiding account managers and other junior team members in real time on platform execution, campaign strategy, testing, reporting, and client communication.
• Managing a small book of enterprise-level clients directly, serving as a senior strategic partner and staying close to the evolving paid social landscape
• Staying hands-on in advertising platforms and stepping in “on the keys” to audit, troubleshoot, launch, optimize, or stabilize campaigns when accounts need it
• Overseeing the onboarding of new accounts, ensuring a smooth ramp-up and account setup within junior team members’ books of business
• Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting strategy, and strengthening relationships
• Developing a full-funnel paid social point of view across awareness, consideration, conversion, retention, and creative testing, and translating it into practical guidance for account teams
• Partnering with paid search, client strategy, creative, analytics, and programmatic teams to ensure paid social strategy is integrated into broader media planning as Wpromote’s paid media offering evolves
• Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, and adoption of AI-enabled tools and workflows across the department
• Maintaining and refining knowledge management infrastructure — training materials, onboarding resources, and process documentation for the paid social team

Requirements

• 4–6 years of experience in paid media, with deep hands-on expertise in paid social strategy, buying, optimization, and measurement, within an agency and/or in-house environment
• Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X
• Both performance marketing and brand planning experience
• Full-funnel paid social experience across awareness, consideration, conversion, retention, and creative testing
• Experience coaching, training, or informally mentoring junior team members on account strategy and execution.
• Experience with data analysis and reporting tools such as Google Analytics, Adobe Analytics, or similar
• Experience creating paid social customer acquisition campaigns across a diverse range of clients and verticals (ecommerce/retail and lead gen preferred)
• Excellent oral, written, presentation, and interpersonal skills, with the ability to identify and respond to situations quickly
• Strong working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools
• Bachelor’s degree in Communications, Advertising, Marketing, Business Management, or related discipline, or equivalent experience

Preferred

• Experience with Smartly, Sprinklr or other AI-enabled advertising, automation, reporting, or ad operations tools
• Working knowledge of paid search and how paid social fits within broader cross-channel media planning
• Familiarity with additional media channels such as programmatic, retail media, influencer, lifecycle/email, or SEO
• Working knowledge of advanced measurement approaches such as incrementality testing, brand lift, or conversion lift
• Experience contributing to new business pitches, strategic audits, or account growth planning
• Prior agency experience in an AOR-style model or with integrated, cross-functional client teams

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance