Responsibilities

• Building and launching paid social campaigns directly in-platform — audience setup, targeting, budget structure, creative trafficking, and pre-launch QA
• Managing daily and weekly optimizations: bid and budget adjustments, audience and placement refinement, creative rotation, and underperformer pausing
• Monitoring pacing against flighted budgets and flagging over/under-delivery early, with a clear recommendation attached
• Developing and executing paid social strategies for clients, including account-based programs targeting defined account lists and buying committees
• Owning the reporting narrative — analyzing performance weekly and/or monthly and communicating optimization recommendations directly to clients, not through an intermediary
• Partnering with the analytics team to ensure accurate conversion tracking, pixel/tag implementation, and UTM governance across platforms
• Proactively bringing new ideas and test plans to clients
• Prioritizing projects so that all deadlines are met

Requirements

• 3-5+ years of hands-on paid social experience (2+ specifically in B2B) with LinkedIn, Instagram, and Facebook. Reddit experience is a plus.
• Demonstrated experience personally managing campaign execution and in-platform optimization — this role does not hand off to a separate activation team
• B2B marketing experience required, with account-based marketing expertise: building and activating target account lists, matched/company-list audiences, buying-committee targeting, and multi-touch program design
• Familiarity with ABM and intent platforms (6sense, Demandbase, or similar) and how they connect to paid social activation
• Experience managing budget pacing across multi-flight, multi-platform campaigns
• Working knowledge of conversion tracking implementation (LinkedIn Insight Tag, Meta Pixel/CAPI) and how tracking gaps affect reporting
• Well-versed in data storytelling
• Comfortable in a client-facing role, including presenting performance and defending optimization recommendations directly to clients
• Comfortable experimenting with AI-enabled tools

Preferred

• Nimble: Be able to get up to speed on a project quickly and always deliver on time.
• Collaborative: Marketing problem solving takes working with other departments to get the right information and execute in the right way.
• Curious: Consistently learning and seeking innovation. Specifically we are looking for someone who is curious about how AI can improve social media strategy - using sound judgment to ensure outputs remain accurate, brand-appropriate, and strategically grounded.
• Surprising: Always bringing ideas to the table that clients wouldnt have thought of.
• Proactive: Ask questions, wonder "what if," and challenge the expected.
• Passionate: We care about the work we do, but also who were doing it for. We constantly optimize to ensure we are delivering results.
• Detail Driven: Details aren’t small. They make or break the entire project. We hold ourselves to the highest standards.
• A Team Player: We pride ourselves on being fun to work with so that people look forward to working with us—both outside and inside the agency.

Benefits

• Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.