Responsibilities

• Develop the social expertise of your direct reports, providing mentorship, feedback and coaching on paid social best practices
• Maintain a strong understanding of the holistic business for each client in their portfolio
• Orchestrate collaboration and implementation for flawless execution of paid social campaign strategy, planning and activation
• Possess a deep working knowledge of Facebook/Instagram, and have a strategic perspective on how to achieve client business goals
• Stay up-to-date on best practices to ensure their track is adopting best practices and testing recommendations prioritized by the agency
• Serve as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues
• Contribute to all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, strategy meetings, etc) to ensure teams are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward.
• Scale layers of management and ensuring career pathing/goals are being established for every member of your team.
• Identify succession plans for your team and cultivating talent development for upward mobility.

Requirements

• 6+ years paid social experience and a minimum 4 years of experience in a client-facing media or marketing role
• Proven prior work experience managing a team of 2+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
• A comprehensive and hands-on understanding of Meta Ads Manager and skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary
• Deep knowledge of upper-funnel campaign strategy with proven experience implementing and interpreting Brand Lift Studies (BLS) to guide optimization and inform future planning
• The ability to audit campaign analytics and present actionable insights and media reporting to a client

Benefits

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave