Associate Director, Paid Social Media

Responsibilities

• Design and lead paid social strategies across key platforms (including Facebook, Instagram, and TikTok) to deliver against brand and performance objectives
• Develop and oversee action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
• Serve as a paid social thought leader, advocating for the channel and educating clients, partners, and internal teams on evolving capabilities, best practices, and platform innovation
• Apply deep social media expertise and creativity to brainstorming and strategic planning sessions, contributing to integrated media solutions
• Lead regular performance reviews and client check‑ins, tracking results against KPIs and guiding strategic optimizations
• Provide direction on improving campaign performance through advanced optimization techniques, testing frameworks, and adoption of new platform features
• Create and deliver clear, compelling presentations to senior client stakeholders and internal teams that articulate strategy, performance insights, and forward‑looking recommendations
• Develop informed points of view on emerging technologies, trends, and opportunities, including the responsible use of AI‑enabled tools for optimization, insights, and efficiency
• Foster strong, collaborative relationships with internal cross‑functional teams and client partners

Requirements

• 5+ years of directly relevant digital or paid media experience, with a strong emphasis on paid social strategy and execution
• 2+ years of people management experience, including coaching, mentoring, and performance development
• 3+ years of hands‑on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; experience leveraging API‑based and/or self‑serve buying tools strongly preferred
• Proven experience applying paid social to drive results across brand‑building and direct‑response KPIs
• Strong analytical skills with the ability to interpret performance data and translate insights into strategic recommendations and optimization roadmaps
• Deep understanding of best practices for social media brand communication and performance marketing
• Demonstrated leadership presence with the ability to present confidently to senior client stakeholders
• Comprehensive knowledge of paid social campaign management, including optimization, testing, and measurement methodologies
• Resourceful, curious, and self‑motivated, with the ability to work independently while thriving in a highly collaborative environment
• Strong organizational, problem‑solving, and communication skills

Preferred

• Bachelor’s degree preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances