Associate Director, Paid Social

Responsibilities

• Leading platform strategy and maintaining deep, hands-on technical proficiency across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and Twitter/X, including emerging ad formats, bidding strategies and platform betas
• Creating key client strategies and ensuring team alignment on strategy and process
• Developing a deep understanding of each client's business, objectives, and competitive landscape
• Connecting media performance to business results, translating platform metrics into clear narratives around revenue, growth and ROI for clients and internal stakeholders
• Championing measurement best practices, including attribution modeling, incrementality testing, and cross-channel performance frameworks
• Developing and executing high-impact social media units and creative concepts that drive engagement, cultural relevance and business outcomes
• Developing and maintaining relationships with key paid social partners, staying at the forefront of platform developments, betas and new technologies
• Establishing client relationships built on accurate, timely and proactive communication
• Ensuring best practices and innovation across all paid social activity
• Leading team development and mentorship, coaching junior team members and building a culture of growth, accountability and craft excellence

Requirements

• 6-8 years' experience in a digital agency, with a focus on biddable media and Paid Social
• Strong technical proficiency managing large-scale paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and Twitter/X
• A track record of connecting paid social performance to broader business results and client KPIs
• Strong understanding of measurement approaches, attribution models and testing frameworks
• Experience developing high-impact, innovative social media units and creative that drives results
• A strong collaborator with internal and external partners, clients, peers, partner agencies and vendors
• At the forefront of all paid social developments and technologies
• A strong manager with proven experience developing and mentoring a team
• An excellent communicator and presenter, including to senior audiences
• Able to think strategically and identify and resolve problems in a client-centric environment