Director, Paid Search & Social

Responsibilities

• Own the strategic direction and performance of paid search and paid social across a diverse portfolio of clients, budgets, industries, and objectives.
• Develop full-funnel media strategies spanning brand awareness, engagement, B2B and B2C lead generation, customer acquisition, eCommerce sales, and revenue/ROAS goals.
• Guide campaign architecture, audience strategy, bidding, creative approach, channel mix, budget allocation, optimization, and performance forecasting.
• Serve as a trusted senior advisor to clients; lead strategic discussions, executive presentations, and business reviews, and step into relationships to resolve challenges and support retention and growth.
• Lead paid search and social audits for prospective clients , identify growth opportunities, and partner with business development on media plans, proposals, new business calls , and pitch presentations.
• Collaborate with Account Management, Programmatic, Creative, Analytics, and Data Science teams to connect paid media execution with broader business outcomes.
• Design and prioritize structured tests across audiences, creative, bidding, campaign formats, and emerging platform capabilities; translate learnings into actionable recommendations.
• Lead, coach, and develop Paid Search and Paid Social analysts/media buyers; cultivate accountability, collaboration, continuous learning, and strong execution standards.
• Oversee staffing capacity, workloads, resource allocation, and account assignments; conduct performance reviews, provide actionable feedback, and support career development.
• Own hiring and onboarding for additional team members, including interviews, candidate assessment, training, and knowledge transfer.

Requirements

• 8+ years of experience in Paid Search and Paid Social strategy and execution , with proven leadership experience overseeing teams.’
• Minimum of 3–5 years of experience working in a digital marketing or advertising agency.
• Demonstrated success in client-facing roles , including senior-level presentations, QBRs, and strategic workshops.
• Experience supporting new business development through participation in pitches, proposals, and client acquisition.
• Hands-on proficiency with major platforms (Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, etc.) and third-party tools.
• Strong grasp of emerging ad tech, automation, and AI-driven solutions in digital marketing.
• Familiarity with the influencer marketing space and its role in shaping broader paid media strategies.
• Ability to articulate and leverage the correlation between programmatic, search, and social , driving holistic strategies that maximize client ROI.
• Deep awareness of emerging social platforms and trends , with a passion for testing and scaling into new channels.
• Exceptional ability to balance strategic leadership and tactical execution , while managing team development and operational improvements.

Benefits

• Base Salary: Starting at $125,000 annually, with compensation determined by the candidate's experience, qualifications, and demonstrated expertise.
• Performance-Based Commission: Strong commission structure tied to new business and client growth outcomes
• Equity & Options: Robust options package providing long-term upside and alignment with company success
• Benefits: Excellent health, dental, vision, retirement, and wellness benefits, plus generous PTO and professional development support