Responsibilities

• Demonstrate strategic insight to develop long-term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPIs) as defined by the client.
• Analytical ability to extract insights/actions from data and relate the “story” back to client’s business goals.
• Organizational and leadership capabilities to assign resources, track progress, assist in execution, and consistently plan programs through supervision of junior team members.
• Effectively present strategic and tactical plans to clients, staff, and internal teams.
• Provide regular insight and training to challenge and develop junior team members.
• Facilitate and manage forecasting, budgeting, pacing, campaign creation, and optimization across Paid Social and Direct IO campaigns.
• Partner with publishers, vendors, and internal teams to support Direct IO campaign execution, trafficking, delivery, optimization, and reporting.
• Oversee Paid Social campaign activation and optimization across key social platforms, including Meta, TikTok, Snapchat, Pinterest, and other relevant platforms.
• Understanding of business concepts and client objectives to identify campaign expansion opportunities.

Requirements

• 4+ years of prior experience in digital activation, with experience leading hands-on-keyboard traders across paid social and direct IO channels.
• Demonstrates hands-on proficiency across major paid social Ads Managers (Meta, TikTok, LinkedIn, Snap, Pinterest) and direct publisher IO execution.
• Proven track record in negotiating, executing, and overseeing direct publisher insertion orders, custom content programs, and high-impact digital buys.
• Strong knowledge of the broader digital ecosystem, partnering closely with programmatic leads on cross-channel audience alignment.
• Proven leadership ability to organize the team, meet campaign deadlines, execute timely creative refreshes, and proactively escalate key updates to agency leadership.
• Experience driving vendor relationships, joint business reviews, and team innovation via platform alphas, betas, and new ad formats.
• Strong client presence with experience composing and presenting quarterly Go-To-Market (GTM) strategies, translating trading mechanics into insights, and running ongoing status meetings.
• Functional command of ad tech infrastructure (CM360, DV/IAS, Prisma) while enforcing strict QA and campaign management protocols.