Associate Director, Paid Search

Responsibilities

• Strategic Vision: Lead the development and execution of innovative search marketing strategies that align with client goals while integrating AI and emerging technologies to drive superior business performance.
• Client Relationship Management: Serve as the primary contact for clients, building strong relationships and deeply understanding their objectives to deliver tailored and effective search solutions.
• Innovate through AI-powered experiences: Create and orchestrate teams of AI agents to support daily search campaign operations, enhancing workflow efficiency and ensuring seamless execution of routine tasks.
• Campaign Oversight: Monitor and analyze campaign performance, providing actionable insights and data-driven recommendations to enhance ROI and overall effectiveness.
• Cross-Functional Collaboration: Partner with media planning, creative, and analytics teams to ensure cohesive and integrated campaign strategies across all digital marketing channels.
• Data-Driven Insights: Utilize advanced analytics and AI tools to inform strategies and assess the effectiveness of search initiatives, fostering a culture of continuous improvement and innovation.
• Quarterly Strategy Development: Create comprehensive quarterly plans and testing frameworks aligned with client expectations, incorporating industry best practices and insights.
• Risk Management and Quality Assurance: Ensure compliance with quality assurance processes and risk management protocols, documented via a RACI framework, to uphold campaign integrity.
• Industry Trends and Thought Leadership: Stay at the forefront of industry developments and advancements in digital marketing, sharing insights to position Razorfish as a thought leader.
• Business Development: Identify growth opportunities within existing accounts and collaborate on strategic proposals with senior leadership to expand service offerings.

Requirements

• 5+ years of experience in Search Engine Marketing (SEM) and digital marketing, with a successful track record in developing and executing effective strategies.
• 1-2 years of supervisory or leadership experience, demonstrating strong team management and mentorship skills.
• Advanced analytical skills for deriving actionable insights from data to inform campaign optimization.
• Exceptional communication and interpersonal skills for effective collaboration with clients, teams, and stakeholders.
• Thorough understanding of integrated digital marketing strategies, including organic search, display, mobile, and social media.
• Proficiency in Microsoft Office Suite, particularly advanced Excel, and familiarity with analytics tools such as Google Analytics, SA360, and Google/Bing Ads.
• Knowledge of online campaign measurement methodologies for performance analysis, optimization, and improvement.
• Expertise in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows.
• Strong client-service orientation, with the ability to cultivate relationships and position the agency as a trusted strategic partner.
• Strategic thinker with demonstrated experience in developing comprehensive plans and frameworks that align with client objectives.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)