Associate Director, Paid Search Media - Remote

Minnetonka, MN (Hybrid)

$113K/yr – $193K/yrSenior Level9+ years expFull time

Posted 2 weeks ago

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Job Summary

Own paid digital media strategy and governance for a large health care marketing function, translating objectives into channel mix, budgets, and measurement; lead cross functional delivery and ongoing optimization.

Strategic ownership: Paid media investment across paid search, paid social and display with governance and regulatory alignment.
Cross-functional collaboration: partner with marketing, analytics, finance, creative, legal, and compliance to ensure on-time delivery and senior-leadership storytelling.
Optimization & measurement: evaluate performance, refine strategies, and drive efficiency and scalability through rigorous reporting and insights.

Job Description

Responsibilities

Lead the development/implementation of paid digital media strategies that align with OptumRx business objectives, marketing priorities, and growth goals
Develop annual and campaign-level media investment strategies, including channel mix, audience strategy, budget allocation, and measurement frameworks to maximize business impact
Partner with business and marketing leaders to translate business objectives into paid media strategies, providing strategic recommendations and influencing media investment decisions
Provide strategic direction and governance to the paid media execution, ensuring campaign execution aligns with approved strategies, business priorities, performance expectations, and regulatory requirements
Evaluate paid media performance, business outcomes, and market trends to refine strategies, optimize media investments, and improve future marketing performance
Present paid media strategies, investment recommendations, campaign performance, and business impact to senior leadership through clear, data-driven storytelling
Lead cross-functional collaboration with marketing, analytics, finance, creative, legal, compliance, and other business partners to ensure successful delivery of paid media initiatives
Drive continuous improvement of paid media capabilities, operational processes, governance, and measurement practices to increase efficiency, scalability, and marketing effectiveness
Serve as the paid digital media subject matter expert by identifying emerging trends, championing innovation, and mentoring team members to strengthen organizational capabilities

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002

USA

102K employees (1,562 in marketing)

www.unitedhealthgroup.com

68% recommend to a friend

71% CEO approval