Associate Director, Paid Search

Dallas, TX (Unknown)

Salary Not AvailableSenior Level6+ years expFull time

Posted 15 hrs ago

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Job Summary

Lead the portfolio-level paid search strategy across a pod of accounts, mentor a team of associates and supervisors, and act as senior client contact for enterprise-scale accounts, while owning budgets, RFPs, vendor partnerships, and YouTube integration within the paid search portfolio.

Job Description

Responsibilities

  • Own portfolio-level paid search strategy across a pod of accounts, with supervisors executing day-to-day
  • Manage, mentor, and develop a team of associates and supervisors — set priorities, QA their strategic decisions, and own their career pathing
  • Serve as senior client contact on enterprise-scale accounts, including ownership of QBR content and presentation
  • Own budget rollups across the full pod portfolio and approve incremental investment and testing proposals ahead of director sign-off
  • Partner with the director of integrated investment on RFP creation, partner negotiations, and platform-partner stewardship
  • Maintain oversight of managed-service and platform-vendor partnerships run day-to-day by supervisors (e.g., YouTube trafficking/optimization partners) — confirm active vendors, ensure they deliver strategic value rather than status updates, and step in for contract-level decisions
  • Own YouTube’s role within the broader paid search portfolio, guiding format mix, audience and creative strategy, as well as how YouTube investment is positioned alongside search in client-facing planning
  • Track the evolution of AI and LLMs on search and translate emerging behavior into portfolio insights
  • Contribute to agency POV development and stay current on the paid search vendor landscape
  • Support hiring, onboarding, and staffing plans for the Integrated Investment team

Requirements

  • 6–8+ years of experience in a digital media agency environment, including 2+ years directly managing people
  • Proven ownership of enterprise search budgets and enterprise search and YouTube programs
  • Strong senior-client and stakeholder presentation skills
  • Advanced understanding of Google Ads (Search, YouTube, Performance Max) and Microsoft Ads
  • Familiarity with Google Partner Program tiers and requirements is a strong plus
  • High proficiency in Excel and Google Sheets, with comfort translating data into strategic recommendations

Benefits

  • Paid company holidays, vacation earned per year
  • Paid sick leave
  • Benefits — medical, dental, and vision; life/AD&D; and short-/long-term insurance
  • 401(k) and annual retirement plans
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LERMA

LERMA/ is an independent full-service agency with multicultural roots. We’re defined by our people — their histories, lived experiences, and perspectives — so, we’re ever-changing. And that will never change.

Founded in 2009
Dallas, Texas, USA

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