Associate Director, Paid Search

Responsibilities

• Develop and oversee holistic paid search strategies across Google Ads, Microsoft Ads, and emerging search environments
• Guide comprehensive keyword research, competitor analysis, and search opportunity assessments to unlock brand growth
• Build, optimize, and manage complex keyword, audience, and ad portfolios to drive key client business objectives
• Establish standards for high-performing search ad copy aligned to user intent, brand identity, and integrated channel strategies
• Architect and oversee robust testing strategies (bidding, creative, landing pages) to continually improve campaign efficiency and ROI
• Monitor high-level campaign performance, pacing, and portfolio health to ensure strong results against primary business KPIs
• Maintain oversight of campaign documentation including authorizations, insertion orders, budget allocations, and flowcharts
• Collaborate with the analytics team to establish advanced measurement frameworks, custom reporting, and troubleshoot tagging or performance issues
• Stay at the forefront of search platform updates, beta features, industry changes, and privacy policy shifts
• Identify and champion emerging search opportunities, including new campaign types, ad formats, AI capabilities, and targeting innovations

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, Media, Analytics, or equivalent experience
• 6–8+ years of full-time paid search marketing experience managing and strategizing large-scale campaigns across Google Ads and Microsoft Ads
• Proven ability to independently plan, architect, execute, and optimize multi-million-dollar paid search programs
• Demonstrated experience in team mentorship, talent development, or direct line management
• Deep understanding of how search marketing integrates into and enhances broader multi-channel media strategies
• Advanced analytical skills with strong expertise in interpreting complex performance data, attribution models, and making strategic optimization decisions
• Superior written, verbal, and executive client-presentation skills
• Exceptional attention to detail with strong organizational, leadership, and project management skills
• Positive, collaborative attitude with a proactive leadership and problem-solving mindset