Associate Director, Paid Search

New York City, NY (Hybrid)

$120K/yr – $125K/yrSenior LevelFull time

Posted 2 days ago

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Job Summary

Lead and develop a team to drive multi-channel search strategies, translating briefs into scalable action, and sharing learnings across the organization.

  • Own team development and performance
  • Translate briefs into strategy and manage execution with leadership guidance
  • Drive tests, attribution analysis, and opportunity identification across client accounts

Job Description

Responsibilities

  • Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
  • Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale
  • Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director
  • Responsible for management of direct reports as well as overall development and success of the team
  • Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals
  • Lead tests & learns with expectation that these will be scalable across the client’s accounts. Expectation is also that these are shared out wider with KINESSO team
  • Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO
  • Master, identify and communicate trends in search and client industries
  • Create and present case studies, POVs, etc.
  • Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)

Requirements

  • Substantial experience with within an agency environment required
  • Expert in Google, Bing, and other search partners
  • Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360
  • Polished presence and presentations skills (presentation will be required)
  • Excellent writing skills with an attention to detail
  • Mastery of Microsoft Excel is required
  • Working knowledge of Word, and PowerPoint
  • Ability to multitask and handle other duties as assigned

Preferred

  • Substantial managerial experience preferred

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
141