Responsibilities

• Own paid creative strategy across Meta, Google/YouTube, TikTok, and emerging channels.
• Generate a constant pipeline of concepts, hooks, messages, formats, and creator ideas grounded in our brand story, approved messaging, product truths, and customer insights.
• Translate complex science, product differentiation, clinical evidence, and customer outcomes into compelling concepts that drive action without sacrificing credibility.
• Concept and art-direct static, video, UGC, creator, and other performance assets with designers and editors.
• Translate media performance into clear creative briefs: what to test, why we’re testing it, and what we learned.
• Identify creative fatigue, audience signals, and emerging opportunities and turn those insights into the next generation of creative.
• Ensure the story holds from ad to landing page to checkout.
• Protect KaramMD’s brand identity. We are not interested in copying what every other DTC skincare brand is doing simply because it is currently performing.
• Write sharp creator briefs with clear hooks, proof points, must-says and must-avoids while leaving room for an authentic creator voice.
• Help identify and vet creators, UGC talent, and expert voices who fit a prestige, science-first brand.

Requirements

• 8–10+ years in performance, growth, or paid media at a DTC/eCommerce consumer brand. Meaningful experience in beauty, skincare, wellness, or another science-backed consumer category is required.
• Demonstrated experience managing and scaling meaningful paid-media budgets across Meta, Google/YouTube, TikTok, or comparable channels.
• A portfolio of paid creative concepts and campaigns you personally helped develop, with measurable results.
• Proven ability to ideate, brief, and art-direct high-performing creative, including UGC and creator content.
• Experience translating complex or science-backed concepts into compelling consumer communication.
• Experience building structured creative and media testing programs with clear hypotheses and documented learnings.
• Strong understanding of CAC, LTV, retention, subscription economics, attribution, incrementality, and profitability.
• Fluency in Meta Ads Manager, TikTok Ads Manager, Google Ads, Google Analytics, and attribution/creative analytics tools.
• Strong Excel/Sheets skills.
• Clear, confident communicator who can present results and recommendations to a founder and leadership team.

Preferred

• Experience in prestige or clinical skincare, particularly marketing to women 40+.
• Experience with subscription businesses where retention matters as much as acquisition.
• Relationships with dermatologists, aestheticians, medical experts, or skin-science creators.
• Experience with TikTok Shop, Amazon, retail, or omnichannel growth.
• Hands-on familiarity with Figma, Canva, CapCut, Premiere, Motion, Foreplay, ShopMy, LTK, Cohley, or similar tools.