Associate Director - Paid Media

New York City, NY (Hybrid)

$66K/yr - $106K/yr (Est.)Manager4+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel paid media leadership with a player-coach style: drive strategy, testing, and measurement for a portfolio, while mentoring a growing team and keeping up with platform innovations.

  • Cross-channel ownership of strategy and planning for multiple accounts.
  • Senior client partner driving growth roadmaps, performance storytelling, and stakeholder alignment.
  • Hands-on launches and platform-level optimization, plus team development.

Job Description

Responsibilities - Lead cross-channel paid media strategy and planning for a portfolio of accounts. - Act as a senior client partner: driving digital marketing strategies, growth roadmaps, and performance storytelling. - Translate client objectives into structured frameworks, testing agendas, and media mix models. - Oversee campaign execution and optimization across Meta, Google, TikTok, and emerging channels. - Stay hands-on in-platform for high-priority launches, scaling phases, or complex tests. - Ensure campaigns balance efficiency with brand-building impact. - Manage and mentor Media Managers/Strategists, providing training, feedback, and support. - Serve as a second layer of leadership beneath the Director - ensuring account health, enforcing best practices, and elevating standards. - Contribute to team hiring, onboarding, and development. - Vet new platforms, partners, and tools to keep HYPE10’s media practice innovative. Requirements - 4–6 years of experience in Paid Media (agency background strongly preferred). - Proven track record owning client strategy and scaling performance across Meta, Google, and TikTok. - Experience managing and developing junior to mid-level media buyers. - Strong analytical skills with the ability to distill performance insights into actionable strategies. - Excellent communication and presentation skills; comfortable with senior client stakeholders. - Hands-on operator mindset — willing to jump into platforms when needed, but also capable of pulling up to guide strategy. - Collaborative leader who thrives in a fast-paced, entrepreneurial environment. Nice-to-have Benefits - Health Insurance, Dental Insurance, Vision Insurance, HSA/FSA, 401k, Health and Wellness Stipend
HYPE10 logo

HYPE10

The HYPE10 team has been successful in launching, establishing, and scaling digitally native brands for years. We’re confident in our ability to acquire customers for your brand in a cost efficient manner, because we’ve done it for so many others.

Founded in 2020
New York, NY, US
22 employees (18 in marketing)

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
30.4%
Direct
45.6%
Referral
5.7%
Social
16.7%
Paid
1.5%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
14 (78% of company)
Marketing Roles Posted (Last 30 Days)
2