Associate Director-Paid Media & Growth at Sia/Ready Set Rocket | USA | $100/hr – $125/hr

Associate Director-Paid Media & Growth

USA (Remote)

$100/hr – $125/hrSenior Level8+ years expContract

Posted 2 months ago

Job Summary

Own cross‑channel paid media strategy for a portfolio of B2C and B2B clients, linking creative, analytics and CRO to drive funnel growth and credible, executive‑ready forecasts.

Growth roadmaps: sequence paid investments and identify new acquisition and LTV opportunities.
Attribution and testing: connect paid activity to business outcomes with robust measurement.
Executive storytelling: present growth narratives and forecasts to senior stakeholders with clear expectations.

Job Description

Own cross‑channel paid media strategy for a portfolio of B2C and B2B clients, aligning with creative and analytics to drive funnel growth and executive-ready growth narratives across regions.

Growth roadmaps that sequence channel investment across paid and identify new acquisition and LTV opportunities.
Attribution, measurement frameworks, and testing programs that connect paid media to business outcomes.
Forecasting, budget reconciliation, and scenario planning to inform investment decisions and KPI targets.
Campaigns meet or exceed KPI and ROI targets with tight in‑platform execution and learning loops.
Senior client-facing voice to present strategies, forecasts, and growth narratives to stakeholders.
Stay ahead of platform changes and martech innovation including AI tools across the portfolio.
Collaborate with Creative and Creative Performance teams to brief and adapt messaging for US and international markets.
Lead the team on programmatic oversight with in‑house execution and hands‑on optimization.
Align internal teams and clients around shared priorities to accelerate cross‑functional delivery.
Channel ownership across Paid Search, Paid Social, and programmatic where applicable.

Sia/Ready Set Rocket

4.2 Glassdoor

In July 2024, Ready Set Rocket joined Sia Experience, the digital and design branch of Sia. Learn more: https://bit.ly/3XBaFnNReady Set Rocket is a full-service agency founded in 2009 that blends data, design and media to drive business outcomes for our clients. We’re a group of passionate creators who work seamlessly across disciplines to make the most innovative and accountable work possible. Whether we’re building human-centric solutions to brand challenges or making strides to advance mental healthcare in the modern workforce, we’re here to make good work that moves the needle.We’re a small but mighty team, driven by passion and purpose. A full-service agency set on shaking up the status quo. Our values of wellness in the workplace and our people-first culture have won us awards such as...Built In NYC, NYC Best Small Companies "Best Places to Work" 2022 Ad Age Small Agency Awards, "Best Agency Culture" 2018Crain’s "Best Places to Work" in NYC 2016 & 2017Our team of digital marketers, designers, writers and planners work collaboratively across a range of disciplines. We’re smart, agile, accessible—a group of fearless leaders looking to inspire change. Join us as we create a new world together.

Founded in 2009

New York, New York, USA

37 employees (20 in marketing)

www.readysetrocket.com

81% recommend to a friend

79% CEO approval