Responsibilities

• Enterprise Data Strategy – 70+ Individual Brand Plans per year across HCP and DTC
• - Serve as the data subject matter expert on Media team for all paid media data across DTC and HCP media channels -- shaping POV on market trends, MarTech and AdTech evolution and data governance practices
• - Ensure paid media data solutions support DTC/HCP activation and are aligned to enterprise data strategy
• - Identify and prioritize opportunities to improve data utilization across activation, measurement, and optimization
• - Partner with APEX to define success metrics and ensure paid media data is integrated into enterprise measurement frameworks e.g. MMx, Brand Pulse) to evaluate business outcomes
• Operational
• - Establish and embed clear ways of working across Media, APEX, BTS and other cross-functional stakeholders with respect to paid media data initiatives
• - Enforce enterprise data governance frameworks (established by APEX) with external agencies for data passaback, acting at the business lead for media data feasibility
• - Hold external agencies accountable for meeting AbbVie standards and guidelines for all channel data
• - Drive consistency in how paid media data is planned, activated, and validated across a high volume of brand and campaign cycles

Requirements

• Bachelor’s degree required
• Pharma experience is required
• 10+ years of relevant experience in media, media data, measurement, martech, or related disciplines. At least 6+ years of this experience must be within a leading media agency environment supporting client spend >$500MM
• Experience with DTC and HCP media data environments
• Familiarity with Marketing Mix Analyses, NPI-level data, data pass back, taxonomy governance, and data validation processes
• Proven track record effectively advancing external agency and publisher data relationships
• Knowledge of CRM, CDP, audience activation, and privacy-related workflows
• Experience supporting martech and data governance initiatives in a large enterprise
• Experience working in complex, matrixed organizations with cross-functional stakeholders
• Demonstrated ability to manage multiple priorities and workstreams simultaneously

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.