Own the OOH media strategy and client leadership, steering cross-channel plans, staff development, and executive-facing POV on new tech to win and protect client budgets.

• Lead integrated media planning across offline and online channels, balancing budget, audience reach, and timeline.
• Identify client goals and lead the development of strategies and tactics for current campaigns.
• Stay current with consumer consumption habits, first-to-market opportunities and emerging technologies.
• Provide POV for staff and clients on new technologies and vendor partners.
• Build strong relationships with senior-level client counterparts and manage day-to-day relationships.
• Manage team of Supervisors, Planners and Assistant Media Planners in the development, implementation and maintenance of multiple and simultaneous media plans within the offline and online environment.
• Analyze competitive activity in the marketplace.
• Thorough knowledge of the principles of OOH advertising as well as an understanding of media concepts and terms, creative and budget requirements.
• Ability to write clearly and concisely and present orally in an articulate and confident manner.
• Thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing.