Associate Director, OTC Professional Marketing

Irvine, CA (On-site)

$142K/yr – $269K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-functional marketing for healthcare products, driving HCP materials, congress/event support, and field alignment while steering regulatory reviews, budget, and travel up to 50%.

  • Responsibilities: Manage institutional events and physician-facing promotions with legal/regulatory input, and collaborate with sales, trade, and key accounts to align commercial strategy.
  • Environment: Coordinate internal and external vendors, maintain tight cross-functional communication, and stay current on OTC/eyecare industry trends.
  • Impact: Develop brand support for national to local meetings and use budget control to shape program scope and ROI.

Job Description

Responsibilities

  • Develop key marketing materials including digital selling tools, brochures for HCP personal, fulfilment, direct-to-physician, and non-personal promotion.
  • Present, lead, and negotiate pieces through the legal, regulatory, and medical review process
  • Provide brand support for national, regional, and local congresses and society meetings.
  • Lead strategy and tactical execution of institutional meetings and educational events.
  • Partner closely with field sales team, inside sales, trade, and key accounts to drive commercial strategy.
  • Coordinate the work of multiple external vendors and internal departments including marketing, strategic communications, training, market research, legal, regulatory, and compliance
  • Develop effective working relationships with sales force, key physicians, brand teams and executive leadership. Stay abreast of industry trends in OTC, anterior segment, and eyecare.
  • Collaborate closely with the trade team to support professional initiatives with retail customers.
  • Collaborate and maintain a high level of communication with cross-functional partners

Requirements

  • Bachelor's degree from an accredited institution required; Master’s degree from an accredited institution preferred
  • Minimum 5 years of healthcare sales/marketing experience required
  • 5-7 years product management experience in direct to physician marketing preferred
  • Healthcare industry experience with an established track record in managing industry-based marketing functions

Preferred

  • Master's degree preferred
  • 5-7 years product management experience in direct to physician marketing preferred

Benefits

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
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AbbVie

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AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013
North Chicago, Illinois, USA
60K employees (3,267 in marketing)
78% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$37.3K
Traffic Source Mix
Search
35%
Direct
45.7%
Referral
11.2%
Social
6.1%
Paid
1.8%

Headcount Trend

Current headcount: ~59.9K

Marketing Team

Marketing Team Size
2,942 (5% of company)
Median Career Experience
18 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
42

Funding

Total Funding
$23B
Last Raise
$8B
Post IPO Debt, 18 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $8B
  • Feb 2024
    Post IPO Debt • $15B
  • Mar 2023
    Post IPO Equity • $250K

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