Associate Director of Organic Growth & Content

Responsibilities

• Strategy. Platform priorities, audience segments, content pillars, growth targets. You decide where Enlightium shows up online and why.
• Storytelling. Stories from students, parents, teachers, alumni, founders, and the broader community, captured and distributed at the cadence modern algorithms reward.
• Content operations. A daily publishing engine across YouTube, Instagram, TikTok, LinkedIn, podcasts, and emerging platforms. Workflows that scale past what any one person could produce.
• Production leadership . Coordinating videographers, editors, designers, and internal contributors.
• AI-native systems. Using AI for ideation, scripting, clipping, repurposing, captioning, optimization, and analytics. Making a small team operate like a large one.
• Performance. Organic reach, watch time, inquiry generation, application attribution, cost-per-inquiry, and enrollment influence. The metrics that connect content to revenue.
• Brand authority. Positioning Enlightium as the most trusted Christian education brand online.

Requirements

• You have 5+ years building organic audiences for a brand, a creator, a media company, or some combination of those. You can show us what you've grown and how.
• You think in systems. Consistent output isn't about working harder. It's about workflows, templates, and AI-leveraged production loops.
• You understand short-form video. Not just how to make it, but why specific things work on specific platforms and how the algorithms have shifted in the last 18 months.
• You're analytical. Retention curves, engagement rates, and attribution models are tools you actually use.
• You can move between strategic and hands-on. You'll set the vision, and in year one, you'll also write scripts, review edits, and ship content yourself.
• Enlightium has a Christian mission, and this role both requires personal alignment with our faith and the ability to communicate it authentically to a national audience of families.
• You care about access. Christian education has historically been a privilege of the upper-middle class. The idea of breaking that, of building the model that makes real Christian K-12 education affordable and flexible for families who've never been able to consider it, should make you lean forward.