Associate Director, Newsroom and Digital Content Strategy

Responsibilities

• Lead UHC Newsroom editorial strategy and operations
• Lead the strategy, operations and ongoing development of the UHC Newsroom writing team, establishing clear priorities, workflows, up-to-date editorial calendars and accountabilities
• Manage writers and/or editorial resources, providing coaching, direction and quality oversight
• Develop an enterprise-informed Newsroom content strategy tied to UnitedHealthcare business, consumer and reputation priorities
• Identify opportunities to evolve Newsroom storytelling based on audience needs, search behavior, reputation priorities and emerging healthcare conversations
• Ensure Newsroom content is accurate, consumer-friendly, differentiated and consistent with UnitedHealthcare editorial and brand standards
• Establish scalable editorial processes that enable the team to move quickly while maintaining appropriate review, quality and risk standards
• Partner with communications leaders and subject-matter experts to translate complex healthcare topics into useful, understandable content
• Drive GEO and digital content strategy
• Lead the communications content strategy for improving UnitedHealthcare visibility within generative AI and AI-powered search experiences

Requirements

• 10+ years of experience in communications, journalism, editorial strategy, digital content, content marketing or related work
• 5+ years of experience leading writers, editors, content strategists or multidisciplinary content teams
• 3+ years of experience developing and executing enterprise-level editorial or content strategies
• 1+ years of experience developing content strategies for generative AI search, GEO, AI visibility or other emerging discovery platforms
• Experience using data and insights to inform content strategy and prioritization
• Experience working across complex, highly matrixed organizations and influencing partners without direct authority
• Experience managing multiple priorities and responding quickly to emerging issues or opportunities
• Solid knowledge of digital content strategy, SEO, audience behavior and content performance measurement
• Proven excellent writing, editing and storytelling skills, with demonstrated experience translating complex information for consumer audiences
• Willing and able to travel 10% +/- depending on business need

Preferred

• Experience with enterprise websites, digital product organizations or large-scale content ecosystems
• Experience using SEO analytics, social listening, AI visibility or content intelligence platforms
• Experience developing executive-level reporting and translating complex performance data into actionable recommendations
• Healthcare, health insurance, financial services or another highly regulated industry experience
• Experience developing content for reputation-building, issues management or high-visibility corporate communications

Benefits

• In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
• No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.