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Dentsu

Associate Director, New Stream - Sell Side

New York City, NY (Hybrid)

$90K/yr – $120K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own monetization and media planning with cross-functional revenue packaging and go-to-market storytelling.

  • Monetization & Strategy: translate RMN capabilities into sellable packages, sponsorships, and advertiser narratives.
  • Media Planning & Execution: establish QA, lead strategic plans, and oversee planning to post-campaign delivery.
  • Roadmap & Revenue Growth: surface advertiser needs and translate learnings into packaging, pricing, and go-to-market input.

Job Description

Responsibilities
  • Monetization & Strategy Support: Partner with the Monetization lead and cross-functional teams to support revenue strategy, including but not limited to rate cards, product packaging, margin tracking, inventory management, audience solutions, and onsite/offsite media offerings
  • Monetization & Strategy Support: Help translate RMN capabilities, audiences, inventory, and measurement solutions into sellable packages, sponsorship opportunities, and advertiser-facing product narratives
  • Monetization & Strategy Support: Contribute to go-to-market materials, advertiser-facing narratives, pitch support, sell sheets, playbooks, and business cases
  • Monetization & Strategy Support: Analyze campaign performance, inventory utilization, advertiser demand, and operational inputs to identify opportunities for revenue growth and improved yield
  • Monetization & Strategy Support: Support strategic roadmap development by translating client priorities, advertiser needs, media performance, and operational realities into actionable recommendations
  • Monetization & Strategy Support: Surface advertiser needs, sales feedback, campaign learnings, and operational constraints to inform product roadmap priorities, new media opportunities, and scalable monetization solutions
  • Media Planning, Activation & Execution Excellence: Serve as the day-to-day planning and execution quality lead, establishing QA processes, documentation standards, approval checkpoints, and troubleshooting workflows across campaign planning, setup, pacing, delivery, and optimization
  • Media Planning, Activation & Execution Excellence: Lead development of strategic media plans based on client goals, advertiser objectives, inventory availability, historical performance, audience opportunities, and retail media best practices
  • Media Planning, Activation & Execution Excellence: Ensure accuracy and consistency across media plans, insertion orders, specs, billing documents, campaign setup requirements, and supporting materials
  • Media Planning, Activation & Execution Excellence: Oversee campaign workflow from planning through launch, optimization, reporting, and post-campaign recommendations
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Dentsu

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
bit.ly/3lDa6Ff
60% recommend to a friend
68% CEO approval

Salaries

Posted range

$90K/yr – $120K/yr

Taken straight from the job posting.

See all Dentsu salaries

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Recent News

電通、スポティファイジャパンと広告の「計測パートナーシップ協定」を締結
Oct 22, 2025 • dentsu.co.jp
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Associate Director, New Stream - Sell Side

Dentsu · New York City, NY · Hybrid