Associate Director, Neuropsychiatry - HCP Marketing

Cambridge, MA (Hybrid)

$164K/yr – $226K/yrManager5+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize HCP marketing initiatives across OB/Gyn, Psychiatry, and Advanced Practitioner segments, guiding strategy, executions, and cross‑functional collaborations to drive measured impact.

  • Define targeting and go-to-market for key audiences
  • Lead content across omnichannel environments for HCPs
  • Measure program performance and refine tactics

Job Description

Responsibilities

  • Ensure specific HCP promotional initiatives, including marketing programs and campaigns, are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
  • Cultivate strong relationships with alliance partner, cross-functional partners, and all agencies. Manage relationship with agency to ensure expected deliverables are met.
  • Lead OB/Gyn, Psychiatry and Advanced Practitioner marketing initiatives in close collaboration with our collaboration partner and other key functional partners.
  • Lead key components of HCP strategy, including targeting, segmentation and go to market evolution for OB/Gyn, Psychiatry and Advanced Practitioner audiences
  • Lead communications plan for key HCP audiences
  • Plan and execute all engaging content across personal and key omnichannel environments for HCP audiences
  • Define strategy and tactical plan for supporting integrated systems to improve education and support for maternal mental health
  • Drive insight driven evolution of communications and tactics by analyzing/measuring program performance and leading customer-centric refinements

Requirements

  • Bachelor’s degree required; MBA preferred
  • Minimum of 5 years of pharmaceutical or biotech product marketing/commercial experience. Proven track record of success.

Preferred

  • Experience within Neuro-Psych, Women’s Health, PCP and/or specialty markets that cross-cut specialized and primary care audiences
  • Customer-facing experience
  • Experience working with an alliance partner
  • Prior product launch experience or working in underdeveloped marketplaces
  • Ability to deliver results in a fast-paced environment and “roll-up your sleeves” culture. A self-starter who functions well both independently and within a team.
  • Proven ability to manage multiple projects and priorities to meet deadlines.
  • Ability to think innovatively in terms of engaging with customers and meeting their needs.

Benefits

  • Medical, Dental, Vision, & Life insurances
  • Fitness & Wellness programs including a fitness reimbursement
  • Short- and Long-Term Disability insurance
  • A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
  • Up to 12 company paid holidays + 3 paid days off for Personal Significance
  • 80 hours of sick time per calendar year
  • Paid Maternity and Parental Leave benefit
  • 401(k) program participation with company matched contributions
  • Employee stock purchase plan
  • Tuition reimbursement of up to $10,000 per calendar year
Biogen logo

Biogen

Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, to advance first-in-class treatments or therapies that deliver superior outcomes. Our approach is to take bold risks, balanced with return on investment to deliver long-term growth.With approximately 7,000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Baar, Switzerland and we have world-class manufacturing facilities in North Carolina and Solothurn, Switzerland. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.For more information, please visit www.biogen.com. Community Guidelines: https://www.biogen.com/community-guidelines.htmlFollow us on social media – LinkedIn, Facebook, X, and YouTube.

Founded in 1978
Cambridge, Massachusetts, USA
7.5K employees (345 in marketing)

Traffic Signals

Monthly Visitors
173.7K
Traffic Source Mix
Search
55.8%
Direct
35.4%
Referral
6.7%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size
323 (4% of company)
Median Career Experience
18 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 3 years ago

Funding History

  • Aug 2023
    Post IPO Debt • $1.5B

Recent News