Associate Director, National Video Investment (Media Buying)

Responsibilities

• Direct and manage the daily work flow of campaigns across the video eco-system (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable), including proposal development, campaign activation and maintenance, and post-buy recaps
• Assume accountability and ownership of campaign execution for assigned client accounts
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across teams to account for all relevant inputs
• Manage, train, mentor, and develop a team
• Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Participate in forecasting exercises for senior management
• Develop processes to ensure data integrity and implement across the agency
• Maintain a strong understanding of the systems used such as Mediaocean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools
• Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve these

Requirements

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• Strong understanding of the TV landscape (Linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable)
• 5+ years of media buying experience with progressive levels of responsibility
• 2+ years of team management experience
• Strong communication and negotiation skills
• Strong quantitative skills, including analytical abilities and math proficiency
• Problem-solver, with ability to move quickly between tasks, and think clearly under pressure
• Self-starter with ability to work independently
• Technical proficiency in Microsoft Office Suite with heavy focus on Excel
• Experience utilizing various media tools

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)