Responsibilities

• Partner with brand marketing teams to translate business and customer engagement strategies into actionable omnichannel campaigns that drive measurable outcomes
• Lead the end-to-end execution of customer engagement programs, ensuring the right customers are reached with the right messages at the right time
• Enable more effective customer segmentation, targeting, and personalization, using insights to improve relevance and impact of campaigns
• Collaborate across marketing, digital, analytics, and field teams to deliver seamless, coordinated customer experiences across channels
• Identify opportunities to improve campaign performance, customer engagement, and ROI, providing actionable recommendations to brand teams
• Support the evolution of omnichannel capabilities by incorporating data-driven insights and advanced decision-making approaches, including AI-enabled recommendations
• Ensure all customer engagement activities align with regulatory, compliance, and data privacy standards
• Strengthen ways of working by driving process improvements, operational efficiencies, and scalable best practices
• Partner with external agencies and strategic vendors to ensure high-quality execution and continuous innovation
• Support onboarding and development of team members, contributing to a culture of learning, collaboration, and continuous improvement
• Contribute to broader transformation initiatives focused on enhancing customer experience, marketing effectiveness, and organizational agility

Requirements

• Bachelor's degree required; preferably in business, marketing, or technology.
• 5+ years combining Salesforce Marketing Cloud (SFMC) expertise with leadership experience (managing teams, cross-functional initiatives, or external partners).
• Experience within pharmaceutical, biotech, life sciences, healthcare, or similarly regulated industries strongly preferred.
• Experience managing external vendors is preferred.
• Strong project management and change management skills in a multi-priority environment.
• Strong experience in omnichannel marketing, CRM, or customer engagement roles, preferably within healthcare or other regulated industries
• Ability to connect marketing strategy to execution, translating business goals into effective customer engagement approaches
• Proven track record of improving campaign performance, customer engagement, and marketing effectiveness
• Strong understanding of customer segmentation, targeting, and personalization strategies
• Experience working with data and insights to inform marketing decisions, including familiarity with advanced analytics or AI-driven approaches
• Excellent cross-functional collaboration skills, with the ability to influence and align stakeholders across marketing, digital, analytics, and operations
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• Clear and effective communication skills, with the ability to translate complex ideas into business-relevant insights
• Experience working with external partners and vendors to deliver business outcomes
• PREFERRED: Salesforce Marketing Cloud familiarity; Salesforce Data Cloud (Data 360); Salesforce Health Cloud; E-commerce platforms; Twilio Segment

Preferred

• Familiarity with leading marketing and customer platforms is a plus,
• - Salesforce Marketing Cloud
• - Salesforce Data Cloud (Data 360)
• - Salesforce Health Cloud
• - E-commerce platforms
• - Twilio Segment
• Experience managing external vendors is preferred.

Benefits

• Bring the miracles of science to life alongside a supportive, future-focused team
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
• Drive progress from within by helping simplify, scale, and modernize how a global biopharma business delivers smarter, faster, and more sustainably
• Advance your career through stretch roles, cross-functional moves, and development opportunities designed to match your ambition
• Drive progress from within by helping simplify, scale, and modernize how a global biopharma business delivers smarter, faster, and more sustainably