Responsibilities

• Media Strategy
• Develop cross-channel strategy & planning for media campaigns, as well as coordinating the inputs for buying
• Writing client briefs & translate them into insights-led media strategy
• Lead cross-channel planning in partnership with channel and buyer science teams, translating audience and research insights into actionable media plans
• Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
• Serve as a thought leader on the account — providing proactive POVs and recommendations, and co-leading a monthly training series for the client
• Team Leadership
• Lead and develop a team of media strategy planners (two managers, each supporting a senior specialist); help field, plan, and navigate the execution of pulsed and annual campaigns
• Balance workload and resourcing across two manager-led pods, keeping capacity aligned to campaign demand
• Coach and mentor direct reports, managing prioritization and professional development across the team

Requirements

• 8+ years of client-facing media planning experience with a track record of driving results
• In-depth knowledge of the media landscape, consumer behavior and media consumption trends
• Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
• Curious mindset with strong critical thinking skills needed to solve diverse business challenges
• Experience in a client-facing environment leading relationships with a commitment to excellence
• Superb communication and presentation skills translating client challenges to campaign solutions
• Ability to work collaboratively in a cross-functional environment (internally & externally)
• Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
• A data-driven approach, leveraging insights to develop strategy and define measurement
• Previous agency experience handling retail, food & beverage or consumer goods preferred

Benefits

• - Unlimited paid time off
• - 401k with company matching and no vesting period
• - Annual bonuses
• - Generous medical plan
• - Paid parental leave