Associate Director, Media Operations

Princeton, NJ (Hybrid)

$163K/yr – $197K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own and optimize end-to-end media data governance and tracking operations, including taxonomy management, pixel tracking, and reporting ecosystems, while leading cross-functional onboarding, privacy compliance, and standards enforcement across paid media channels.

Job Description

Responsibilities

  • Media Data and Governance - Taxonomy & Architecture Management:  Manage and maintain the enterprise Media Taxonomy Business Rules. Ensure consistent application, data integrity, and standardized hierarchy across all brands, including updating classifications for complex portfolios (e.g., CAR-T, Celmod) as they evolve. - Tracking & Pixel Operations:  Oversee the implementation of all tracking processes and pixel operations, including Crossix deployments, Adobe Analytics (AA) API connections, High-Value site Actions (HVA) mappings, and SFMC URL tracking automation. - Reporting & Data Ecosystem:  Manage operational business rules within data visualization tools (e.g., DOMO) in alignment with reporting and analytics teams. Ensure media agencies adhere to strict data delivery schemas, successfully managing loopback files, APIs, and Channel Level Data at a recurring cadence. - Project Management:  Serve as an operational project manager on major media initiatives, ensuring project plans and timelines are executed efficiently. Media Standards and Best Practices - Channel Standards Enforcement:  Maintain, update, and rigorously enforce Channel Standards across all paid media channels (Display, SEM, SEO, Social, Video, POC, Print, TV, Audio, OOH, etc.) to ensure baseline quality and measurement capability. - Cross-Functional & Agency Operations:  Manage Media Operating Models and Activation Maps to facilitate smooth intake and information transfer between BMS and agency partners. Support the operational onboarding of new media agencies, ensuring they meet BMS data and capability standards. - Privacy & Compliance Liaison:  Partner with Privacy, Medical, Legal & Regulatory teams to ensure all media tracking protocols remain compliant. Act as the first line of defense in identifying operational compliance risks. - Education & Resource Management:  Manage the enterprise Media SharePoint hubs, acting as the gatekeeper for access requests (BMS IDs, Claravine, Workfront). Support internal continuous education programs to ensure matrix partners understand and utilize best practices.
  • Qualifications: - Minimum 5 years of working knowledge of campaign implementation systems, ad-tech, mar-tech, and media - planning/buying processes. - • Proven experience managing media taxonomy, data governance models, and complex reporting requirements - within a highly matrixed organization. - • Hands-on experience with tracking technologies, pixel implementation, and data visualization platforms (Adobe - Analytics, DOMO). - • Detail-oriented, highly organized, and capable of managing multiple operational workflows simultaneously. - • A collaborative mindset with the ability to build relationships with cross-functional teams and hold external agency - partners accountable to strict SLAs.

Requirements

  • - Minimum 5 years of working knowledge of campaign implementation systems, ad-tech, mar-tech, and media planning/buying processes.
  • - Proven experience managing media taxonomy, data governance models, and complex reporting requirements within a highly matrixed organization.
  • - Hands-on experience with tracking technologies, pixel implementation, and data visualization platforms (Adobe Analytics, DOMO).
  • - Detail-oriented, highly organized, and capable of managing multiple operational workflows simultaneously.
  • - A collaborative mindset with the ability to build relationships with cross-functional teams and hold external agency partners accountable to strict SLAs.

Preferred

  • - Hands-on experience with tracking technologies, pixel implementation, and data visualization platforms (Adobe Analytics, DOMO).
  • - Detail-oriented, highly organized, and capable of managing multiple operational workflows simultaneously.
  • - A collaborative mindset with the ability to build relationships with cross-functional teams and hold external agency partners accountable to strict SLAs.

Benefits

  • Benefits: Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
  • U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
  • Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
  • Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
  • U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
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Bristol Myers Squibb

3.7 Glassdoor

At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome.Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients.Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.Review our Social Media Community Guidelines at: https://www.bms.com/social-media-community-guidelines.html

Lawrence, New Jersey, USA
38K employees (1,574 in marketing)
69% recommend to a friend
70% CEO approval

Salaries

Posted range

$163K/yr – $197K/yr

Taken straight from the job posting.

See all Bristol Myers Squibb salaries

Funding

Total Funding
$29.3B
Last Raise
$5.7B
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $5.7B
  • Feb 2024
    Post IPO Debt • $13B
  • Oct 2023
    Post IPO Debt • $4.5B

Traffic Signals

Monthly Visitors
966.3K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
38.1%
Direct
48.6%
Referral
9%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~38.3K

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Associate Director, Media Operations

Bristol Myers Squibb · Princeton, NJ · Hybrid