Associate Director, Media Investment

Boston, MA (On-site)

$97K/yr – $149K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and lead tactical planning and buying across channels, optimize partnerships, and drive client outcomes through strong negotiation, cross-team leadership, and innovative media strategy.

  • Lead tactical plan development and cross-channel optimization
  • Build and steward partner relationships with key media platforms
  • Influence clients and internal teams with strategic POVs

Job Description

Responsibilities

  • We are seeking a leader who will bring an innovative approach to tactical planning and buying, endless curiosity to identify new opportunities and an ability to achieve greater value through strong partner negotiations and relationships. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.
  • Day To Day Your Role Includes
  • Leadership
  • Partner with the marketplace, build relationships, and co-lead channel negotiations as needed
  • Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.)
  • Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying
  • Serve as a central point of contact for clients and internal teams for the client investment portfolio, with oversight from account leadership
  • Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
  • Work alongside Channel Teams and Media Strategy to determine how best to spend media dollars to drive outcomes with account leadership oversight.
  • Bring innovative solutions and out of the box thinking to partners and clients.

Requirements

  • 7+ years of media planning and buying experience, with a strong foundation in media channel investment and activation (option to add pending client: “;emphasis on performance media or video or retail media, etc”)
  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
  • Analytical background – comfort with data and numbers
  • 5+ years of people managing experience, overseeing five or more reports in an account management/client services team
  • Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners
  • Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
  • Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
  • Able to package, merchandise, and sell in concepts and new opportunities
  • Strategic thinking and able to see the bigger picture
  • Self-starter with ability to work independently and in a collaborative team setting

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
31

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