Associate Director, Media Investment

Boston, MA (On-site)

$97K/yr – $149K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the governance of media investments across partners, lead planning and optimization, and mentor channel specialists while partnering with clients and senior leadership.

  • Oversee cross-channel planning and optimization initiatives
  • Manage relationships with media partners and internal teams
  • Provide strategic guidance for client investment portfolios

Job Description

Responsibilities

  • Leadership - Partner with the marketplace, build relationships, and co-lead channel negotiations as needed
  • Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.)
  • Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying
  • Serve as a central point of contact for clients and internal teams for the client investment portfolio, with oversight from account leadership
  • Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
  • Work alongside Channel Teams and Media Strategy to determine how best to spend media dollars to drive outcomes with account leadership oversight.
  • Bring innovative solutions and out of the box thinking to partners and clients.
  • Develop thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge
  • Manage and maintain relationships with internal practice leads and full investment team
  • Aid in delivering bespoke agency solutions and offerings to evolve client relationship

Requirements

  • 7+ years of media planning and buying experience, with a strong foundation in media channel investment and activation (option to add pending client: “;emphasis on performance media or video or retail media, etc”)
  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
  • Analytical background – comfort with data and numbers
  • 5+ years of people managing experience, overseeing five or more reports in an account management/client services team
  • Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners
  • Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
  • Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
  • Able to package, merchandise, and sell in concepts and new opportunities
  • Strategic thinking and able to see the bigger picture
  • Self-starter with ability to work independently and in a collaborative team setting

Preferred

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

  • medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

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Current headcount: ~10.8K

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