Responsibilities

• Create content and effectively run UMAC-managed social accounts, including Facebook, X, Instagram, YouTube, TikTok, and/or LinkedIn
• Lead planning and execution of marketing strategies in support of University initiatives, enrollment goals, new programs, etc.
• Maintain a comprehensive social media content calendar to keep track of upcoming important dates and events, content requests, monthly reports, and social copy
• Lead the University-wide social media working group, providing vision, professional development, and thought leadership to peers from both academic and administrative units
• Manage monitoring social media while identifying and escalating noteworthy chatter related to the University brand, crises, local/regional events, etc.
• Lead channel-specific monthly reporting to show improvements in organic reach and engagement
• Spearhead best practice process and production guidelines/support for campus community and maintain expectations
• Develop and refine social listening topics to support social monitoring efforts
• Oversee the advertising services managed by the Division of University Marketing and Communications on behalf of Drexel clients, while also supporting strategists and other team personnel
• Work closely with Media Relations and Publications personnel, as well as multiple offices within Enrollment Management & Student Success, Student Life, Alumni Relations, and other Offices to mine, refine, produce, and disseminate engaging content for social channels

Requirements

• Minimum of a Bachelor's Degree in Journalism, Marketing, Public Relations, Communications, English or related field or the equivalent combination of education and work experience. ( Please review the Equivalency Chart for additional information.)
• Minimum of 2 years of proven experience in social media management and strategy or related field
• Experience in audio and video creation, animation, production, graphics, and multimedia software
• Experience developing and executing data-driven organic social media content, with a strong emphasis in video content
• Strong time and project management skills
• Excellent interpersonal communication and client relation skills
• Proficiency with all standard Microsoft Office Suite
• Ability to work occasional weekend and after-hours to support events as needed

Preferred

• Experience managing institutional social media platforms and the requisite analytics suites
• Experience in marketing and advertising activities, including media buying, copywriting, SEO, and production management, etc.
• Ability to master a variety of content and project management systems
• Familiarity with best practices in academic marketing and digital strategy
• Agency experience in marketing, advertising, or public relations setting
• Experience in CRM Management and Content Management Systems