Beauty Marketing Intern
Lewoint
Kent County, MI (Remote)
$24/hr - $25/hrIn-houseInternshipIntern/new grad
7 hrs ago
Associate Director of Marketing
Richmond, VA (Hybrid)
Salary Not AvailableSenior LevelContract
Posted 5 days ago
Job Summary
Own and drive cross platform online program marketing strategy, leading multi channel campaigns and collaborating with academic partners to meet enrollment goals.
Job Description
Responsibilities
- Lead and manage cross-platform marketing strategy and campaigns across VCU’s portfolio of online programs, including marketing plans, channel mix, and investment across programmatic advertising, SEM/SEO, email automation, and landing pages.
- Develop integrated campaign calendars and messaging strategies aligned with enrollment cycles, program launches, and recruitment priorities across the online portfolio.
- Manage marketing materials, budgets, media buys, and vendor/agency relationships to maximize channel performance and cost-efficiency.
- Partner with VCU Online leadership, faculty, academic colleges, and campus marketers to align program priorities, enrollment goals, and marketing strategies across the online portfolio.
- Serve as a marketing consultant to academic program leaders, faculty, and staff translating enrollment goals and program differentiators into actionable marketing plans.
- Collaborate with enrollment management, admissions, and student success teams to ensure marketing strategy supports the full prospective-student journey.
- Monitor and evaluate campaign and program-level performance across channels, identify optimization opportunities, and adjust strategies to improve enrollment outcomes and return on marketing investment.
- Utilize A/B testing, funnel analysis, and multi-touch attribution to refine channel mix, messaging, and budget allocation.
- Translate performance data into clear, actionable recommendations and reporting for VCU Online and academic partners.
- Partner with digital strategy and enrollment teams to ensure website and landing page UX supports prospective online student needs.
Requirements
- Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field.
- Significant and progressive experience in marketing, media, or enterprise content leadership.
- Demonstrated experience supporting enrollment marketing or lead-generation initiatives in higher education and online program environments.
- Experience developing and executing multi-channel digital marketing campaigns, including paid media, SEM/SEO, programmatic advertising, email automation, and landing page optimization, across a large portfolio of programs, products, or services.
- Strong collaboration experience with academic partners, enrollment, IT, web development, and leadership teams.
- Demonstrated ability to work in and foster an environment of respect, professionalism, and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a faculty member at VCU.
Preferred
- Master’s degree in a related field.
- Experience in higher education
- Experience supporting online or adult learner recruitment strategies.
- Experience with personalization strategies and marketing automation platforms.
Benefits
- All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.
Virginia Commonwealth University
We’re Virginia Commonwealth University — the university FOR Virginia. You will see an incredible mix of attitudes, styles and stories. Inclusion is our heartbeat and it drives us to tackle difficult challenges others can’t or won’t. We do things differently here, because we know that different works. We're proud of our rankings, but they don't define us. Rankings don’t change lives, we do.VCU’s unequaled combination of excellence, diversity, research and creativity makes success possible for every one of our 300,000+ RAMily members. And that makes us one of the most innovative universities in the U.S.We are Richmond's largest employer. And we prove every day that when you come to VCU, you can become anything. As one of Virginia’s top three research institutions, every student has the chance to participate in activities that result in breakthrough work. Our sponsored research has increased 71% since 2018, to $464.6 million. And our discoveries have led to thousands of patents and successful student startups. In addition, our VCU Health System is dedicated to ending health care disparities. We are Richmond's top hospital and serve as a renowned training facility for future health care leaders. All students receive unique benefits to improve their quality of life, and to make a difference by helping others. Every step moves society closer to the next life-changing solution. Our graduates are trained to make an impact in the world, and they carry that responsibility wherever they go. We reject traditional thinking and champion the unconventional, setting standards that others follow. We give our students the freedom to rewrite the rule books and the skills to disrupt expectations. We’re pursuing a future that’s built by us. A future that improves learning and health for ALL.Learn more at: linkin.bio/vcu
Links
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