Associate Director of Marketing

Responsibilities

• Brand and Creative Direction Own destination brand strategy, positioning and brand guidelines, and enforce brand standards across every touchpoint. Provide creative direction and campaign concept development for all campaigns. Direct the production of graphic design and print collateral, including the Visitor Guide, display advertising and sales materials. Direct photography and video production and maintain brand asset standards. Write and edit promotional copy, and approve copy produced by the team and by vendors.
• Campaign and Calendar Ownership Set the annual campaign calendar and editorial calendar and hold the organization to it. Own marketing project and campaign management: briefs, scope, assignment of work by skill, timelines and budget tracking. Coordinate campaign and project delivery, including production schedules, asset trafficking and vendor deliverables.
• Social Media Oversight Set organic social media strategy, channel mix and brand voice. Approve the social content calendar and hold high-level execution, working through the Social Media Coordinator. Own the influencer and content creator program, including which partnerships are pursued and on what terms.
• Vendor and Agency Management Manage marketing agency, vendor and contractor relationships and hold them to their deliverables. Scope, brief and evaluate external creative, media and production partners.
• Team Leadership Supervise, coach and evaluate the marketing team. Develop team capability and support professional development.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism or a related field, or an equivalent combination of education and experience.
• Minimum of three years of progressive marketing experience, including brand ownership and agency or vendor management.
• Demonstrated supervisory experience.
• Experience owning a campaign calendar and delivering integrated campaigns across paid, owned and earned channels.

Preferred

• Destination marketing, tourism or hospitality experience preferred. Knowledge of the Utah Valley tourism product is desirable.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance