Associate Director of Marketing & Programming

Responsibilities

• Oversee and mentor the marketing and communication team, including direct supervision of the Marketing Manager and Programs Project Specialist.
• Foster a collaborative, creative team culture that values innovation, data-driven decision-making, and audience-centered thinking.
• Conduct regular performance evaluations, establish professional development goals, and create growth opportunities for marketing and programming team members.
• Manage departmental budgets in coordination with the Director of Operations & Administration
• Manage resource allocation and vendor / artist / agent / presenter relationships.
• Support the development of Musco Center’s seasonal planning, including programming research, risk analysis, and selection recommendations and advancement.
• Act as lead booking representative of Musco Center’s upcoming artistic seasons, including scheduling, booking artists, negotiating offers and contracts for leadership approval, and all aspects of artistic administration.
• Represent Musco Center at annual trade conferences, as needed.
• In collaboration with the Dean, ensure that programming selection and marketing goals and objectives are fully aligned to maximize ticket revenue and opportunities for enhanced visibility of Musco Center.
• Partner with Musco’s leadership team to establish annual marketing priorities aligned with organizational mission and revenue goals

Requirements

• Bachelor of Arts or Bachelor of Fine Arts degree with a concentration in Music, Theatre, Dance, Arts Management, Marketing, Communication or other closely related field, or an equivalent combination of education and related experience.
• Three to Five years of progressively responsible experience in performing arts programming, presenting, or marketing.
• Progressive related experience working with performing arts industry professionals including agents, promoters, and presenters.
• Experience cultivating, negotiating, implementing, and evaluating successful performing arts programming seasons and contracts
• Experience with developing and collaborating on educational arts programming in a student learning environment.
• Experience producing special events and knowledge of event planning principles.
• Experience with marketing principles and collaboration across marketing teams in a complex organization or performing arts organization.
• Knowledge of performing arts contexts within a higher education environment.
• Knowledge of arts and culture community in Orange County, as well as local promotional and media vehicles.
• Leadership skills to engage and motivate teams, evaluate performance, improve services and connect across diverse teams and work groups. Proven ability to address diverse problems, define relevant issues, draw sound conclusions and make responsible decisions.

Preferred

• Master’s degree in arts management, performing arts, marketing, communications, or a related field.