Responsibilities

• Research institutions, academic programs, audiences, competitors, and career outcomes to identify meaningful differentiators and messaging opportunities
• Develop institutional and program positioning, audience narratives, value propositions, messaging frameworks, and proof-point guides
• Create headlines, taglines, and supporting narratives that translate strategy into distinctive creative
• Write advertising copy for Meta, Google, LinkedIn, Reddit, and other digital channels
• Write website and landing-page copy, including program pages, audience pages, FAQs, metadata, CTAs, and content outlines
• Apply SEO, AEO, and GEO principles to improve content clarity, discoverability, and usefulness
• Develop content strategies, editorial plans, audits, and content maps aligned with enrollment goals
• Draft email nurture sequences and recruitment communications across the prospective student journey
• Interview students, alumni, faculty, and subject-matter experts and develop stories, profiles, testimonials, and thought-leadership content
• Write brochures, viewbooks, guides, video scripts, presentations, and other recruitment or brand materials

Requirements

• Typically 3–7 years of professional marketing copywriting or content strategy experience
• Bachelor’s degree in a writing-intensive field and/or marketing; master’s degree preferred
• A strong portfolio demonstrating short-form advertising, website or landing-page copy, longer-form storytelling, and positioning or strategic messaging
• Demonstrated experience contributing to content strategy, brand positioning, or integrated marketing campaigns
• Experience translating complex offerings into clear and compelling messaging is highly valued
• You bring original ideas, listen actively, ask useful questions, support claims with evidence, and write with clarity, specificity, and personality
• Playful and creative writing style that can stop the scroll and bring inspiration, humor, or curiosity to the work

Preferred

• Experience working in an agency or other multi-brand, multi-stakeholder environment is a plus
• Higher education, enrollment marketing, education, or professional learning experience is preferred

Benefits

• Paid federal holidays
• 10 days of paid vacation annually
• 10 days of paid sick leave annually
• 5 additional paid days off, including your birthday and a personal day
• QSEHRA health reimbursement
• 401(k) retirement plan with up to a 5% employer match and immediate vesting