Responsibilities

• Develop, create, and implement unbranded education and branded promotional materials for HCP, community, and institutional stakeholders
• Collaborate with cross-functional teams to establish a branded and unbranded communication platform for our lead asset
• Lead creation of educational resources across HCP and patient stakeholders to support launch
• Build and optimize digital and CRM strategy to enable effective communications that will engage and support key HD stakeholders
• Inform strategic recommendations based on market and disease dynamics
• Identify market research needs, align on market research plans, and translate findings into adapted strategic and tactical execution
• Work and manage all vendors/agencies successfully and effectively
• Perform other related duties as needed

Requirements

• BA/BS degree in business, marketing or science required
• 10 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
• Experience in brand marketing/product management is required; product launch experience in rare disease preferred
• Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization
• Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
• Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
• Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
• Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, comfort in an ambiguous environment, and ability to prioritize effectively to meet organizational objectives
• Ability to regularly commute into our Lexington location, as needed

Preferred

• Product launch experience in rare disease preferred