Responsibilities

• Partner with Solution Architects on discovery and assessment of clients’ existing martech environments — auditing capability gaps, integration health, technology debt, and platform utilization
• Develop multi-year martech roadmaps that sequence investments across data infrastructure, platform consolidation, activation capability, and analytics maturity — aligned to business goals and customer experience priorities
• Build use-case prioritization frameworks using quantitative scoring models that weigh business value, technical feasibility, and measurable customer impact
• Lead sessions with Client Partners and Solution Architects to help clients understand how to transform martech investments from SaaS to a consumption model purpose-built to advance their goals
• Deliver executive-ready presentations that translate complex technology architectures into clear, compelling strategic narratives
• Facilitate end-to-end journey mapping workshops — defining personas, moments of truth, emotional states, channel touchpoints, and data signals across the full customer lifecycle
• Design trigger-based, always-on, and lifecycle journey experiences across email, SMS, push, and in-app channels
• Create current-state / future-state journey maps that surface experience gaps and prioritize the highest-value improvements
• Develop journey governance frameworks and testing roadmaps so clients can scale, iterate, and optimize programs over time without accumulating architectural debt
• Lead journey maturity assessments evaluating clients across data, decisioning, technology, content, and measurement dimensions — with clear advancement plans

Requirements

• 7+ years of experience in data-driven marketing strategy, CRM, martech consulting, or digital transformation roles
• 5+ years in consulting, with proven success driving high-impact work for enterprise-level clients
• 2–3+ years of direct people leadership experience, with experience leading teams
• Demonstrated track record building and presenting multi-year martech roadmaps to senior stakeholders
• Hands-on familiarity with two or more enterprise martech platforms — Braze, Segment, Salesforce Marketing Cloud, Adobe Experience Platform, Tealium, or equivalent
• Deep fluency in customer journey mapping methodologies, lifecycle marketing, and omnichannel orchestration
• Strong analytical foundation — comfortable working with large datasets, building performance models, and deriving strategy from data
• Experience designing experimentation frameworks tied to business outcomes, not just engagement metrics
• Experience facilitating executive discovery workshops, business prioritization sessions, and strategic planning engagements
• Exceptional communicator with the ability to synthesize complexity into executive-level storytelling

Benefits

• Medical, dental, vision, and life insurance
• 401k with company match
• Flexible PTO policy
• Monthly tech stipend
• Paid parental leave
• In-person onboarding experience at our HQ in Indianapolis, Indiana
• Mental well-being support