Responsibilities

• Help execute overall PWS treatment HCP educational tactics across multiple mediums, including personal, digital, print, omnichannel, etc.
• Effectively translates market research insights to enhance promotional strategies and tactics
• Partner with medical, legal, and regulatory teams to design HCP medical educational content that aligns with brand strategy and objectives, and meeting the educational needs of our various HCP stakeholders.
• Manage agency partners to ensure tactical excellence and KPIs are met or exceeded.
• Support execution of symposia, product theaters, webinars, and other HCP educational initiatives
• Develops and delivers presentations to a range of internal (executives, US leadership team, sales, patient services, and market access) and external audiences
• Lead the creation and execution of branded and unbranded HCP promotional tactics.
• Support the development of tools and materials to educate HCPs to instill confidence in navigating prior authorization and Soleno One patient services offerings
• Collaborates closely with cross-functional teams to ensure coordinated efforts that align with brand strategy
• Effectively manage agency partners to produce deliverables within timelines and budgets

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or related field required.
• 8+ years of marketing experience, with at least 4 years in the pharmaceutical, biotech, or healthcare industry.
• Experience with HCP (healthcare professional) marketing and developing educational initiatives required, ideally in a launch or commercial-stage setting, additional experience in patient/caregiver marketing preferred
• Strong understanding of FDA/OPDP promotional guidelines, including consistent with FDA labeling (CFL) guidance, fair balance, and promotional review processes (MLR/PRC).
• Proven ability to manage external agencies, digital vendors, and cross-functional internal stakeholders.

Preferred

• MBA or advanced degree preferred, especially with a concentration in marketing, healthcare, or digital innovation.
• additional experience in patient/caregiver marketing preferred
• experience in launching or commercial-stage setting preferred
• Experience managing rare disease or specialty drug campaigns is highly preferred