Associate Director, US Breyanzi Marketing – Non-Personal Promotion & Professional Education
Bristol Myers Squibb EU Policy
Madison, NJ (On-site)
$165K/yr - $200K/yrIn-houseFull-timeManager6+ years exp.
2 weeks ago
Associate Director, Marketing Professional Education
Pennsylvania, USA (Unknown)
Salary Not AvailableSenior Level5+ years exp
Posted 2 weeks ago
Job Summary
Own the medical education strategy for the product launch, including writing and updating speaker programs, coordinating advisory boards, and shaping conference strategy to maximize HCP engagement.
- Own end-to-end medical education plan and speaker bureau.
- Collaborate with Medical Affairs, Legal/Regulatory, and Compliance to ensure compliant, impactful content.
- Use feedback and analytics to optimize programs and impact.
Job Description
Responsibilities
- Lead the strategic development and execution of the medical education plan to enhance HCP engagement and education for the product launch.
- Develop scientific and promotional speaker decks, ensuring content accuracy, data integrity, and alignment with brand strategy and regulatory guidance.
- Plan advisory boards (live and virtual) — including agenda development, content creation, faculty selection, and logistics management.
- Manage the Speaker Bureau program, including speaker nomination, training, and ongoing certification.
- Lead speaker training initiatives by developing curricula, facilitating workshops, and ensuring presenters are equipped to deliver scientifically sound and compliant content.
- Partner with the Professional Relations team to develop and execute a conference strategy that aligns with brand objectives — including the identification of priority congresses, development of conference-specific goals, and recommendations for display presence, product theaters, and educational symposia.
- Collaborate cross-functionally with Medical Affairs, Legal/Regulatory, HCP Marketing, and Compliance to ensure alignment across educational initiatives.
- Partner with Professional Relations team to ensure conference strategy is aligned to brand objectives
- Oversee vendor and agency partners, ensuring on-time, on-budget delivery of content and event execution.
- Monitor and evaluate program effectiveness, using feedback and analytics to refine educational tactics and optimize impact.
Requirements
- BA/BS required
- 5+ years of experience in pharmaceutical or biotechnology marketing or medical education, preferably with biologics or specialty products
- Strong background in speaker program management, advisory board execution, and scientific content development
- Proven ability to translate complex scientific information into engaging, compliant educational materials
- Experience working closely with Medical Affairs and Compliance teams to navigate promotional and non-promotional boundaries
- Excellent project management, vendor management, and budget oversight capabilities
- Strong interpersonal and communication skills with the ability to engage thought leaders and field teams effectively
- Detail-oriented with a demonstrated ability to manage multiple projects in a fast-paced, matrixed environment
Preferred
- advanced degree preferred
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Associate Director, Marketing Professional Education
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