Associate Director, US Breyanzi Marketing – Non-Personal Promotion & Professional Education

Madison, NJ (On-site)

$165K/yr – $200K/yrManager6+ years expFull time

Posted 1 day ago

Job Description

Responsibilities

  • Lead professional education and peer-to-peer (P2P) strategies for both CAR T-treating and referring HCPs, ensuring alignment with brand strategy and clinical differentiation messaging.
  • Develop and manage the speaker bureau strategy, including content development, speaker training, and execution of programs to ensure effective HCP education.
  • Shape medical education strategy, including advisory boards, strategic councils, and congress planning, ensuring a strong presence at key industry events.
  • Drive convention and congress promotions, coordinating booth strategy, sponsorships, and targeted educational opportunities to enhance Breyanzi's visibility.
  • Act as the key liaison across internal teams, including Medical Affairs, regional marketing, portfolio and channel marketing, and external partners, ensuring seamless collaboration and execution of educational initiatives.
  • Utilize data and insights to refine educational strategies, tracking engagement metrics and optimizing content based on HCP needs and market dynamics.
  • Partner with the broader US Cell Therapy and US Commercial Matrix teams to integrate professional education and NPP efforts with broader brand objectives.

Requirements

  • Bachelor's degree required; MBA or other Advanced Degree Strongly Preferred
  • Minimum 6–10 years of progressive experience in pharmaceutical or biotechnology marketing, commercial strategy, or a related function
  • Hematology, Oncology, or Cell Therapy experience preferred;
  • Demonstrated ability to think strategically, drive execution, foster relationships, and build alignment across a matrixed organization
  • Proven ability to build and lead cross-functional frameworks that drive execution accountability across diverse stakeholder groups
  • Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
  • Excellent written and oral communication skills; ability to clearly articulate complex strategies to senior leadership and cross-functional stakeholders
  • Strong scientific acumen, with the ability to interpret clinical data and translate medical and scientific updates into commercial strategy
  • Familiarity with FDA promotional regulations, PhRMA guidelines, and MLR review processes
  • Proven ability to thrive in a complex, rapidly changing environment, driving execution while maintaining strategic focus

Benefits

  • Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
  • U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
  • Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
  • Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
  • U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
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Bristol Myers Squibb EU Policy

Advancing health policy across Europe

Salaries

Posted range

$165K/yr – $200K/yr

Taken straight from the job posting.

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