Associate Director, US Breyanzi Marketing – Non-Personal Promotion & Professional Education

Madison, NJ (On-site)

$165K/yr – $200K/yrSenior Level6+ years expFull time

Posted 23 hrs ago

Job Summary

Own the professional education and peer-to-peer strategy for CAR T and referring HCPs, lead speaker bureau and education programs, shape medical education strategy including advisory boards and congress planning, drive convention promotions, coordinate cross-functional collaboration, and leverage data to optimize content, aligning with brand objectives.

  • Strategic leadership of professional education across CAR T and referring HCPs
  • Development and management of speaker bureau and key congress activities
  • Cross-functional collaboration to integrate education with broader brand goals

Job Description

Responsibilities

  • Lead professional education and peer-to-peer (P2P) strategies for both CAR T-treating and referring HCPs, ensuring alignment with brand strategy and clinical differentiation messaging.
  • Develop and manage the speaker bureau strategy, including content development, speaker training, and execution of programs to ensure effective HCP education.
  • Shape medical education strategy, including advisory boards, strategic councils, and congress planning, ensuring a strong presence at key industry events.
  • Drive convention and congress promotions, coordinating booth strategy, sponsorships, and targeted educational opportunities to enhance Breyanzi's visibility.
  • Act as the key liaison across internal teams, including Medical Affairs, regional marketing, portfolio and channel marketing, and external partners, ensuring seamless collaboration and execution of educational initiatives.
  • Utilize data and insights to refine educational strategies, tracking engagement metrics and optimizing content based on HCP needs and market dynamics.
  • Partner with the broader US Cell Therapy and US Commercial Matrix teams to integrate professional education and NPP efforts with broader brand objectives.

Requirements

  • Bachelor's degree required; MBA or other Advanced Degree Strongly Preferred
  • Minimum 6–10 years of progressive experience in pharmaceutical or biotechnology marketing, commercial strategy, or a related function
  • Hematology, Oncology, or Cell Therapy experience preferred;
  • Demonstrated ability to think strategically, drive execution, foster relationships, and build alignment across a matrixed organization
  • Proven ability to build and lead cross-functional frameworks that drive execution accountability across diverse stakeholder groups
  • Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
  • Excellent written and oral communication skills; ability to clearly articulate complex strategies to senior leadership and cross-functional stakeholders
  • Strong scientific acumen, with the ability to interpret clinical data and translate medical and scientific updates into commercial strategy
  • Familiarity with FDA promotional regulations, PhRMA guidelines, and MLR review processes
  • Proven ability to thrive in a complex, rapidly changing environment, driving execution while maintaining strategic focus

Benefits

  • Comprehensive benefit plans – wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
  • U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, along with 11 paid company holidays each year.
  • Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
  • Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
  • Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
  • U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
Bristol Myers Squibb logo

Bristol Myers Squibb

3.7 Glassdoor

At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome.Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients.Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.Review our Social Media Community Guidelines at: https://www.bms.com/social-media-community-guidelines.html

Lawrence, New Jersey, USA
38K employees (1,574 in marketing)
69% recommend to a friend
70% CEO approval

Salaries

Posted range

$165K/yr – $200K/yr

Taken straight from the job posting.

See all Bristol Myers Squibb salaries

Funding

Total Funding
$29.3B
Last Raise
$5.7B
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $5.7B
  • Feb 2024
    Post IPO Debt • $13B
  • Oct 2023
    Post IPO Debt • $4.5B

Traffic Signals

Monthly Visitors
966.3K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
38.1%
Direct
48.6%
Referral
9%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~38.3K

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