Associate Director - Marketing Operations at Canyon Ranch | Fort Worth, TX

Canyon Ranch

Associate Director - Marketing Operations

Fort Worth, TX (Remote)

Salary Not AvailableMid Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize the marketing operations stack and campaigns to drive luxury wellness growth, with direct support to the CMO and a scalable ops engine across planning, measurement, and cross-functional delivery.

Marketing Operations Ownership: Own strategy, planning, execution, measurement, and optimization of campaigns aligned to Canyon Ranch objectives.
Process and Reporting: Build scalable processes, dashboards, and executive reporting for cross-functional teams.
Tech Ecosystem Leadership: Oversee marketing automation, DAM, and CDP platforms and lead a high-performing ops team.

Job Description

Develop and execute a comprehensive marketing operations strategy and plan aligned with Canyon Ranch business objectives. Oversee campaign operations from planning through execution, measurement, and optimization.
Create scalable processes to continually improve campaign planning, execution, workflow management, and cross-functional collaboration. Build and maintain marketing project dashboards and executive reporting frameworks.
Own and optimize the marketing technology ecosystem, including marketing automation, DAM system, and CDP platforms and technologies.
Serve in a chief-of-staff capacity to the CMO.
Build, mentor, and lead a high-performing marketing operations team.

Canyon Ranch

3.4 Glassdoor

Since its founding in 1979, Canyon Ranch has been a trailblazer and an industry-leading proponent of integrative wellness, operating a celebrated collection of immersive, life-changing destinations that inspire the well way of life. Award-winning resorts in Tucson, Arizona, and Lenox, Massachusetts, a new wellness retreat in Woodside, California, and the largest day spa in North America at The Venetian® Resort in Las Vegas offer Canyon Ranch guests lasting transformation, with experience pathways composed to answer their wellness intentions. Behind it all, personal guidance from world-class experts in health and healing, food and nutrition, spa and skincare services, fitness and movement, and mind and spirit impact Canyon Ranch guests long after they leave.** NOTE **Please be advised that there has been some fraudulent activity on our Linkedin account regarding false job postings. We encourage all potential candidates to follow the below protocols and to be diligent when sharing any personal information: 1. Check the job posting is live and valid via our careers page: https://careers.canyonranch.com/2. Verify any communication with us by contacting our Talent team at Recruiting@canyonranch.comFor more information, see the FBI's press release here: https://bit.ly/FBI-Warning

Founded in 1979

Fort Worth, Texas, USA

1.4K employees (82 in marketing)

www.canyonranch.com

53% recommend to a friend

74% CEO approval