Responsibilities

• Collaborate with the Director of Marketing to develop and implement marketing campaigns for Milwaukee Rep productions and institutional initiatives.
• Assist in the development of production-specific marketing plans designed to achieve attendance and revenue goals.
• Partner with the Director of Marketing to develop audience positioning, campaign strategy, and media recommendations for assigned productions.
• Develop integrated marketing campaigns that leverage digital, social, email, broadcast, out-of-home, print, and promotional channels.
• Manage assigned productions and campaign initiatives from planning through execution.
• Assist in the development and execution of advertising strategies across digital, print, broadcast, outdoor, and emerging media platforms.
• Evaluate and recommend channel mix, audience targeting, media investments, and promotional tactics.
• Manage digital advertising campaigns, media placements, and vendor relationships.
• Monitor campaign effectiveness and recommend adjustments to improve results.
• Research emerging marketing trends, technologies, platforms, and AI tools that may improve campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Arts Administration, or a related field, or equivalent professional experience.
• Three or more years of progressively responsible experience in marketing, advertising, promotions, event marketing, entertainment marketing, or a related field.
• Experience developing and implementing integrated marketing campaigns while managing multiple projects, priorities, and deadlines simultaneously.
• Experience with digital advertising platforms and campaign management.
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
• Strong communication, organizational, and project management skills.
• Demonstrated ability to develop marketing recommendations and make strategic decisions based on audience insights, campaign performance, and business objectives.
• Ability to work evenings, weekends, and holidays as required by performance schedules

Preferred

• Experience in performing arts, entertainment, sports, attractions, hospitality, festivals, or nonprofit marketing.
• Experience managing advertising budgets and media placements.
• Experience coordinating direct mail campaigns.
• Experience with Tessitura or similar CRM and ticketing platforms.
• Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator) or similar design software.
• Ability to create, edit, or modify basic marketing assets and promotional materials.
• Familiarity with AI-powered marketing tools and emerging digital marketing technologies.