Associate Director, Marketing

New York City, NY (Remote)

$95K/yr – $110K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own MCPG’s middle-grade and graphic novel category marketing with a three-strong team, shaping the list strategy and driving title campaigns across frontlist and backlist.

  • Category ownership: drive list strategy and end-to-end marketing for MCPG middle-grade and graphic novels.
  • Campaign leadership: conceive and execute select campaigns with end-to-end ownership and post-launch review.
  • Cross-functional execution: align editorial, publicity, design, sales, and digital teams to ensure launches land and executives are kept informed.

Job Description

  • Manage and mentor the marketing team responsible for MCPG’s middle-grade and graphic novel lists, a team of three marketers, with regular goal check-ins and weekly 1:1 meetings.
  • Lead marketing strategy for these categories, including high-profile frontlist and backlist titles from award-winning, bestselling, and celebrity authors.
  • Conceive, develop, and execute select key marketing campaigns, from strategy to performance analysis.
  • Collaborate closely with cross-functional teams (editorial, publicity, sales, design, digital, etc.) to align marketing strategies and ensure successful execution.
  • Work closely with the sales team to provide support in the form of materials, ideas, communication about developments with our books, retail opportunities, and more.
  • Communicate detailed campaign updates, strategic plans, and performance analytics directly to executive leadership, authors/agents, editors, sales, central teams, etc.
  • Present campaigns and team strategies formally in key meetings.
  • Oversee and manage category marketing budgets.
  • Participate in planning and preparation for marketing, sales, title-specific, acquisition, and central marketing meetings.
  • Actively seek innovative, show-stopping campaign elements as part of creating and honing category and title-specific strategies—new tools, platforms, partners, outlets, best practices, marketing trends, etc.
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Macmillan

3.9 Glassdoor

We deeply believe in the power of books to connect people, amplify diverse voices, create meaningful change, and make a lasting impact in the world. Macmillan Publishers is a leading publishing company and home to some of the world's most cherished authors and creators. We are firmly committed to our employees, authors, and core values — and strive to build a culture that is inclusive of diverse voices and perspectives throughout all levels of the company. Our U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. Macmillan Publishers is an Equal Opportunity Employer committed to reflecting a broad representation of differences — race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective — in our workplace.

New York, NY, US
2.6K employees (1,067 in marketing)
81% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$674
Traffic Source Mix
Search
44.2%
Direct
40.2%
Referral
10%
Social
4.8%
Paid
0.5%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
865 (32% of company)
Median Career Experience
9.5 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
4

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