Responsibilities

• Develop and implement marketing campaigns to increase attendance for ticketed sports
• Serve as game presentation manager for select sports
• Create and distribute promotional materials, including posters, flyers and digital content for social media
• Identify opportunities for special events, and manage outreach and associated event planning and promotion of such events
• Create and implement fan engagement initiatives including, but not limited to recreational youth leagues, local businesses, school districts, season ticket holders and other community organizations within the Upper Valley
• Maintain and build relationships with on-campus partners to raise student attendance
• Assist in producing and uploading content for game presentation and fan engagement for videoboards
• Oversees and manages the creation of programming for specific fan engagement initiatives including but not limited to the Kids Zone, courtside seating, birthday parties, etc.
• Utilize social media and email marketing to engage fans and promote events
• Hires, trains, and supervises student workforce where applicable
• Troubleshoots software problems

Requirements

• 2+ years of experience in ticket sales/operations and marketing.
• Strong understanding of ticketing/CRM systems and marketing strategies.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and social media platforms.
• Working knowledge of computers especially the Windows platform.
• Ability to work under pressure.
• Proficient with Adobe Photoshop.
• Thorough knowledge of Microsoft Office.
• Ability to work nights and weekends.
• Commitment to diversity and to serving the needs of a diverse population.
• Proficiency in the use of social and new media.
• Ability to interact effectively with coaches, administrators, student athletes and vendors.
• Bachelors or equivalent combination of education and experience

Preferred

• Bachelor’s degree in marketing, sports management, or related field
• Master degree.
• Knowledge of position related NCAA, Ivy League, and Dartmouth College rules and regulations.