Associate Director of Marketing and Communications, Enrollment Marketing

Responsibilities

• Own EMC’s intake process, ensuring incoming requests are tracked, prioritized, and combined where appropriate; manage workflow standards and ensure team accountability, efficiency, and consistency, surfacing volume patterns, conflicts, and gaps to leadership as necessary.
• Coordinate campaign calendars, production schedules, and campaign deployment across channels to streamline reviews and approvals.
• Serve as the primary point of contact for vendor relationships, SOW management, and performance oversight, including contract management, performance accountability, and ensuring deliverables meet EMC and LMU standards.
• Manage the unit's operating budget in partnership with the Director, including forecasting, order processing and payment, and expenditure tracking.
• Establish intake requirements and determine whether requests are ready for production
• Route, prioritize, delay, redirect, or escalate requests based on capacity and enrollment impact
• Coordinate social media workflow and content calendar operations
• Oversee promotional item/swag workflow and vendor coordination
• Maintain operating dashboards for requests, campaign volume, deadlines, and capacity.
• Develop and maintain EMC’s performance reporting, tracking campaign results, project output, and partner satisfaction to inform decisions and demonstrate unit impact.

Requirements

• Typically a bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
• Five or more years of progressively responsible experience in marketing communications or a conversion-focused marketing environment; higher education experience preferred.
• Demonstrated experience in project management, vendor coordination, and budget oversight.
• Prior supervisory experience is preferred, with the ability to set clear expectations, give honest feedback, and develop people.
• Experience with CRM and marketing platforms preferred.
• Working knowledge of marketing channels, including digital advertising, email, content, web, and print, with the ability to contribute across each.
• Familiarity with sales or enrollment funnels and how marketing supports prospect movement from awareness through decision; enrollment marketing a plus.
• Strong analytical skills and comfort using data to inform decisions and measure results.
• Ability to manage competing priorities across multiple stakeholders without losing quality or momentum.
• Demonstrated ability to build trust and work effectively across organizational lines in a complex, multi-stakeholder environment.