Communications Manager

Responsibilities

• Plan and manage communications
• Work with the Director of Institutional Advancement to develop and carry out a communications plan, aligning outreach with organizational and fundraising priorities.
• Manage a content calendar across email, social media, our website, publications, and events.
• Coordinate content requests, reviews, approvals, and publication deadlines with colleagues across the organization.
• Maintain a consistent organizational voice and visual identity, and develop practical guidelines and templates for staff.
• Keep website content accurate and current, including program information, stories, events, and opportunities to support Pathways DC.
• Track and report on Key Performance Indicators (KPIs) for all digital activity, including website traffic, email open rates, and social media growth.
• Use analytics to adjust strategy, maximize donor conversion rates, and improve audience reach.
• Develop content and tell our story
• Act as the brand guardian, ensuring consistent messaging, tone, and visual identity across all platforms.

Requirements

• At least three years of relevant communications, marketing, journalism, or content development experience.
• A minimum of a High School Diploma/GED
• Strong writing and editing skills, with experience adapting content for different audiences and channels.
• Experience managing digital communications, including email, social media, and website content.
• Experience creating visual materials using Canva, Adobe Creative Cloud, or comparable tools.
• Ability to capture and edit photos and short videos for digital communications.
• Strong organizational skills and the ability to manage multiple projects, coordinate feedback, and meet deadlines.
• Comfort interviewing people and working with colleagues to gather stories and information.
• Sound judgment when handling sensitive information, participant stories, and public-facing communications.
• Ability to work independently, take initiative, and stay in communication with colleagues.

Preferred

• Experience with nonprofit communications or fundraising campaigns.
• Familiarity with Meta Business Suite, Adobe InDesign, email marketing platforms, or website content management systems.
• Experience using communications metrics to improve content and audience engagement.
• Familiarity with accessible design and digital content practices.
• Experience working in housing, homelessness services, behavioral health, or a related field.

Benefits

• 15 days of paid vacation to start
• 11 paid holidays
• 10 paid sick/wellness days
• Health insurance for individuals, partners, and families
• Employer-sponsored Health Reimbursement Account (HRA)
• Dental and vision insurance
• Employer-paid long-term disability insurance
• Employer-paid life insurance
• 403(b) retirement plan with employer match
• Employer-paid Employee Assistance Program (EAP)