Responsibilities

• Content Strategy and Development - Manage year-round editorial calendar and communications strategy from content development to creation across Aspen Ideas digital channels; provide leadership and editorial oversight for digital storytelling across platforms, including web, email, and social media.
• Oversee and update the Aspen Ideas brand and style guides, including all portfolio extensions.
• Work with event leadership and external design firms to execute branded decks and toolkits and create audience-specific social media toolkits for public programs, as needed.
• Collaborate closely with marketing, design, and PR teams across the Aspen Institute to leverage the Institute’s platforms, including newsletters, podcasts, special events, social media, and other opportunities.
• Develop and manage special editorial projects and design collaborations that elevate the Aspen Ideas brand and deepen audience engagement.
• Oversee the creation and curation of digital content that supports key institutional priorities, reinforces the Aspen Ideas mission, and promotes major Public Programs events and initiatives.
• Work closely with Aspen Institute’s Associate Director of Media Relations to supply media-friendly story leads and monitor year-round coverage of Public Programs events.
• Website Management - Manage all aspects of the aspenideas.org website, including editorial calendar, writing/editing content, updating for events, and uploading/incorporating video, photos, and other related content.
• Oversee all functions of the website in collaboration with Ideas extensions programs.
• Partner closely with internal IT team, as well as outside developer on website maintenance contract; audit and adjust scope in line with event portfolio needs.

Requirements

• Bachelor’s degree, plus 7 or more years integrated communications experience in agency work, marketing, advertising, digital media, and/or other event related or strategic communications experience with a track record of accomplishment.
• Previous experience in event coordination, public relations, social media, digital marketing is required.
• Experience managing paid campaigns.
• Outstanding writing skills with a focus on detail and accuracy.
• Graphic design skills preferred.
• Social media and web savvy; experience working with wide range of social media tools.
• Entrepreneurial acumen and drive, ability to see and respond to opportunities to strengthen and/or course correct program plan to increase impact.
• Excellent organizational, interpersonal, and time management skills.
• Excellent computer skills, particularly Google Suite, content management systems, Salesforce or similar CRM platform; database programs and Canva preferred.
• Demonstrated ability to manage multiple, competing priorities and willingness to be flexible.

Benefits

• The Aspen Institute offers a generous benefits package including health, dental, vision, and prescription benefits, retirement benefits, and paid leave.