Associate Director of Advancement for Marketing and Communications

Wilmington, NC (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 days ago

Job Summary

Own the CFA communications and marketing agenda by crafting key messages, guiding content across platforms, and driving engagement through strategic plans, while coordinating with leadership, crisis communications, partnerships, and brand-building initiatives.

  • Lead the annual communications and marketing plan to maximize admissions, donor engagement, and brand awareness.
  • Oversee content creation across publications, social media, and digital channels and manage external partnerships.
  • Provide critical performance data to support the Strategic Plan and respond swiftly in crises.

Job Description

Responsibilities

  • Work closely with the Director of Advancement and Head of School to craft and communicate key messages to the CFA parent community.
  • Monitor and analyze CFA’s website and social media performance, assessing audience engagement and key metrics.
  • Actively participate in strategic discussions with senior leadership.
  • Provide critical performance data to support the Strategic Plan goals.
  • Contribute to advertising efforts for CFA’s Admissions Office and Summer Programs.
  • Develop and execute an annual communications and marketing plan to maximize admissions recruitment and retention, donor and constituent engagement, stewardship, and overall brand awareness.
  • Produce high-quality printed materials such as the Annual Report, newsletters, and other constituency communications, ensuring all external publications uphold CFA’s standards.
  • Write, edit, and direct compelling content across all platforms, including publications, social media, photography, and the school’s online presence, while leveraging emerging media to strengthen CFA’s brand.
  • Take part in crisis communications efforts, ensuring timely and effective messaging to families and the public.
  • Manage external partnerships with promotional groups, including radio stations, influencers, photographers, and more.

Requirements

  • Outstanding collaboration skills with leadership, faculty, staff, donors, alumni, and external partners.
  • Communicates exceptionally in both written and verbal formats, even under tight deadlines and urgent messaging situations.
  • Takes initiative, remains reliable, and effectively manages multiple projects with competing deadlines.
  • Designs and creates social media content and promotions for school events and merchandise.
  • Social Media growth and analytics skills.
  • Writing and editing skills for a variety of platforms and content types.
  • Website editing and coding skills
  • Google Ads tracking and measurement abilities.
  • Graphic Design skills, including InDesign.
  • Photography and Photoshop editing experience.

Benefits

  • Heavily subsidized Health Insurance for employees.
  • Employer paid Life and Long-Term Disability insurance.
  • A full complement of voluntary group insurance plans (Dental, Vision, Flexible Spending Accounts, Accident, Hospital, Critical Illness and Voluntary Life Insurance for employees and families.)
  • We offer professional support for student loan forgiveness programs, Employee Assistance Program and financial literacy resources.
  • We support retirement contributions with a 6% match after one year of service.
Cape Fear Academy logo

Cape Fear Academy

3.5 Glassdoor

Cape Fear Academy is an independent, college preparatory, coed day school for grades PreK 3 through 12. 100% of its graduates are accepted to 4-year colleges. A strong emphasis is placed on combining traditional skill development, (i.e. study skills, English grammar) along with critical thinking, collaboration, and application of knowledge. An extensive array of athletic and arts opportunities are available and participation in extracurricular programs is extremely high. Our mission: Cape Fear Academy is a learning community committed to discovering and developing individual potential, preparing each student for success in college and life.

Founded in 1967
Wilmington, North Carolina, USA
169 employees (10 in marketing)
1% recommend to a friend

Marketing Team

Marketing Team Size
5 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6K

Headcount Trend

Current headcount: ~169

Recent News

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Associate Director of Advancement for Marketing and Communications

Cape Fear Academy · Wilmington, NC · Unknown