Communications & Marketing Manager

Worcester, MA (On-site)

$70K/yr – $75K/yrMid Level4+ years expFull time

Posted 8 hrs ago

Job Summary

Own and lead Worcester County Food Bank’s external communications strategy, content creation, storytelling, and campaigns across channels, while shaping community engagement, fundraising communications, and digital presence.

  • Oversee multi-channel content and calendars
  • Lead storytelling and partnership communications
  • Monitor performance and ensure equity-focused messaging

Job Description

Responsibilities

  • Guide WCFB’s communications and marketing tactics, ensuring communications support organizational priorities, advance the mission, and maintain a consistent voice and message across channels. Collaborate on creating and updating the strategy regularly.
  • Help shape a culture of storytelling, identifying and developing compelling stories about WCFB’s impact, Partner Agencies, community partners, donors, advocates, and people experiencing hunger. Ensure stories are gathered and shared with dignity, authenticity, and respect.
  • Be the primary content creator of and proactive manager for WCFB’s communications channels, including the website, newsletter, blog, social media, email marketing, direct mail, Impact Report, and other print and digital communications.
  • Develop and manage content calendars and campaigns, working closely with the Director of Communications and Development and colleagues across the organization to identify priorities, coordinate content, and meet deadlines.
  • Shape WCFB’s community engagement strategy, supervises a staff member to build relationships, identify opportunities to increase WCFB’s visibility, represent the organization at community and corporate events, tabling opportunities, and recruit and engage volunteers.
  • Support fundraising and development communications, creating compelling communications that demonstrate impact, engage donors, and inspire support.
  • Support communications efforts directed at specific audiences like Partner Agencies, legislators, food industry colleagues, etc in collaboration with those WCFB leaders that oversee those efforts.
  • Oversee advertising and digital engagement efforts, ensuring paid and digital communications are strategic, cost-effective, and aligned with organizational goals.
  • Guide website strategy and planning, ensuring content is current, accessible, engaging, and aligned with organizational priorities.
  • Coordinate multimedia storytelling, including video and photography, and manage relationships with contract designers, photographers, videographers, printers, and other creative vendors.

Requirements

  • 4+ years of experience in communications and marketing, preferably within a nonprofit organization.
  • - Excellent writing and editing skills across a variety of channels, including social media, blogs, email, direct mail, etc.
  • - Ability to translate complex concepts, programs, and issues into easily accessible content for a variety of audiences.
  • - Demonstrated experience developing and executing communications strategies across multiple channels.
  • - Excellent project management and organizational skills, with the ability to manage multiple priorities and deadlines.
  • - Strong storytelling skills and an ability to identify the human stories that bring an organization’s mission and impact to life while simultaneously providing dignity to the storyteller.
  • - Creativity, sound judgment, and a strong attention to detail.
  • - Experience working in a variety of communications and digital platforms (e.g. Constant Contact, WordPress, Canva, social media management platforms).
  • - Experience managing relationships with designers, photographers, videographers, printers, and other creative vendors.
  • - Commitment to WCFB’s mission and an understanding of hunger, food access, and advocacy.

Preferred

  • Experience supporting a nonprofit organization’s fundraising and development efforts.
  • Experience with nonprofit advocacy or issue-based communications.
  • Experience with producing and using video for storytelling and communications
  • Initiative, flexibility, and the ability to adapt quickly to changing circumstances and priorities.

Benefits

  • a retirement plan with employer match
  • 80% employer-paid health insurance
  • an employer-funded health savings account for those enrolled in the health plan
  • dental coverage
  • 13 paid holidays
  • generous paid time off
Worcester County Food Bank logo

Worcester County Food Bank

Worcester County Food Bank (WCFB) is the region’s leading anti-hunger organization distributing over 6 million pounds of donated food and grocery product in partnership with food donors, financial supporters, and volunteers. WCFB provides this product to a network of 128 Partner Agencies that have programs for feeding people including food pantries, community meal sites, and shelters.WCFB also advocates within the community and at the state and federal levels for systemic and sustainable solutions to the problem of hunger.WCFB’s mission is to engage, educate, and lead Worcester County in creating a hunger-free community.95 percent of all donated resources go directly towards creating a hunger-free community.

Founded in 1982
Shrewsbury, Massachusetts, USA
16 employees (1 in marketing)

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

See all Worcester County Food Bank salaries

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Communications & Marketing Manager

Worcester County Food Bank · Worcester, MA · On-site