Associate Director, Marketing and Communication

Salt Lake City, UT (On-site)

$60K/yr – $68K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own branding and integrated marketing initiatives for UAC, coordinating campaigns, content creation, and cross-campus partnerships to raise awareness and engagement across digital and print channels.

  • Growth/Brand Stewardship: Align branding, campaigns, and content across print, digital, events, and multimedia assets.
  • Cross-Functional Collaboration: Orchestrate marketing operations in South Korea and partner with Salt Lake City Campus and Incheon Global Campus.
  • Performance Insight: Monitor analytics and ROI to optimize campaigns and audience engagement.

Job Description

Responsibilities

  • Develop and implement integrated marketing and communication strategies
  • Support institutional branding (UAC) and positioning initiatives
  • Plan promotional campaigns for programs, events, services, and initiatives
  • Analyze campaign effectiveness and audience engagement
  • Oversees marketing operations in South Korea and coordinates marketing activities worldwide.
  • Coordinate the appearance of all university print and electronic materials, such as letterhead, use of logo, brochures, and any printed materials.
  • Manage designs, logos, and graphic design work, while following the University of Utah guidelines and cooperating with the Salt Lake City Campus.
  • Ensure consistent use of UAC's institutional brand standards
  • Manage website content, social media platforms, and digital campaigns, and maintain content on the UAC website while carefully coordinating with the University of Utah staff and faculty.
  • Coordinate creation of multimedia content, including graphics, videos, and publications

Requirements

  • Bachelor's degree in a related field.
  • Language proficiency: English and Korean - Written/Spoken
  • Satisfactory score on the UAC Staff Performance Employee Review Form
  • Current UAC employee status

Preferred

  • Recommendation letter from current UAC supervisor
  • Minimum 5 years of employment experience from UAC
  • Leadership and people management
University of Utah logo

University of Utah

The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah. Founded in 1850, it serves over 31,000 students from across the U.S. and the world. With over 72 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Known for its proximity to seven world-class ski resorts within 40 minutes of campus, the U encourages an active, holistic lifestyle, innovation and collaborative thinking to engage students, faculty and business leaders.The University of Utah became a member of the PAC-12 conference in July 2011.Technology and CommercializationThe University of Utah is tops in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM). See http://unews.utah.edu/news_releases/u-of-utah-no-1-for-startups for more information.Forbes magazine’s recent ranking of the “Best States for Business” pointed to “an educated labor force” as a big reason Utah came in at number one. The U supplies many of the employees for companies that keep expanding their operations in Utah, such as Goldman Sachs, Adobe, Omniture, Oracle, Ebay and many others. http://pac12info.utah.edu/commercialization-of-innovation/HealthcareUniversity of Utah Health Care recently ranked first in the nation in a prestigious national study. The University Health System Consortium’s 2010 Quality and Accountability Study compared 98 of the nation’s top academic medical centers and ranked them based on core quality measures, patient safety indicators, mortality rates, re-admission rates, and patient satisfaction scores. See more about University of Utah Health Care at http://healthcare.utah.edu/index.php

Salt Lake City, Utah, USA
12K employees (464 in marketing)

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$579.4K
Traffic Source Mix
Search
45.6%
Direct
47.4%
Referral
5.6%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~12K

Marketing Team

Marketing Team Size
332 (3% of company)
Median Career Experience
12 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
12

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