Associate Director, Marketing Comms/Channels at Merck | Rahway, NJ | $142K/yr – $224K/yr

Merck

Associate Director, Marketing Comms/Channels

Rahway, NJ (Hybrid)

$142K/yr – $224K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive global content strategy and delivery for a pharmaceutical brand team, with governance, AI-enabled efficiency, and cross-functional leadership across launch lifecycles.

Own core content creation from briefing to management, ensuring regulatory compliance and accessibility
Must-have: 5+ years in pharma/healthcare marketing with digital execution and cross-functional leadership
Standout: Global governance + AI acceleration for faster content delivery

Job Description

Responsibilities

Strategic partner and Content Expert to Global Brand Team, ensuring strategy realization during launch lifecycle
Leads core content creative execution efforts from briefing creation (Workfront), content development and management (tools/technology enhancements), Medical Legal Review (PRT) and compliant content accessibility & storage (DAM)
Embraces and implements technology advances to drive further content creation efficiency
Co-manage and provide oversight in day-to-day agency relationships specific to core content creation (timelines, consolidated direction, scope support)
Partner with CA Agency Team for AOR escalations
Consultative partner to development of Branding & Campaign Implementation Guidance ensuring brand consistency and standardization (supporting scalability)
Collaborates to ensure ELMs/HHI have access to globally developed core strategic content, tools and technology for seamless re-use; executes governance plans
Identifies and creates content to support Global Congress efforts for launch lifecycle, sharing recommendations with GHQ marketing stakeholders
Manages content lifecycle during launch/post-launch period (global content renewals, updates, retirement)
Model the Content Accelerator vision through rapid adoption of AI enhancements

Requirements

Education Minimum Requirement: Bachelor’s Degree required. Advanced degree preferred.
Demonstrated experience in digital marketing execution, digital media planning and customer analytics
Minimum of 5 years of combined experience in pharmaceutical or healthcare industry marketing/digital marketing/market support/sales functions
Astute business and analytical skills with the ability to synthesize complex scientific data into medical education/promotion content story development
Ability to translate complex scientific principles into simple and impactful consumer communications
Strong knowledge of marketing principles, such as L3 Next
Prior success leading cross-functional teams
Agency/vendor management experience
Strong project management and interpersonal skills

Preferred

Therapeutic knowledge of pharma, vaccines, or other therapeutic areas that require complex scientific understanding
Product/New Indication/Market event launch experience
Experience and demonstrated leadership working with key marketing stakeholders, and country contacts
Experience with Veeva Promomats
Creative thinking / problem-solving skills / story-telling expertise
Ability to communicate proactively and effectively
Self-motivated; hands-on approach to work
Practical knowledge of agile methodology and frameworks with experience working in global cross-functional teams
Strong strategic thinking
Experience using analytics to measure and optimize digital initiatives/campaigns

Benefits

We offer a comprehensive package of benefits.
Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family).
Retirement benefits, including 401(k).
Paid holidays, vacation, and compassionate and sick days.

Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US

43K employees (2,112 in marketing)

merck.us/2J2xAUh